Median Earnings (1yr)
$55,022
95th percentile (60th in OH)
Median Debt
$25,000
3% above national median
Debt-to-Earnings
0.45
Manageable
Sample Size
312
Adequate data

Analysis

Ohio University-Zanesville's marketing program punches well above its weight nationally, placing in the 95th percentile for graduate earnings despite being a regional campus. Graduates earn $55,022 in their first year—matching the output of Ohio University's other regional campuses and coming within $4,000 of flagship programs like Ohio State. Within Ohio's competitive marketing landscape, this still lands solidly in the 60th percentile, outpacing the state median of $47,602 by over $7,000.

The $25,000 median debt sits right at both state and near-national averages, creating a debt-to-earnings ratio of 0.45 that's comfortably manageable. More encouraging is the 17% earnings growth to $64,113 by year four, suggesting graduates build valuable career momentum rather than plateauing early. This growth trajectory matters for marketing professionals who typically advance by demonstrating results over time.

For families weighing the regional campus option, this data validates that choice. You're getting outcomes that rival Ohio's flagship institutions at what's likely a lower total cost of attendance, particularly if your student can live at home. The robust sample size (100+ graduates) confirms these aren't statistical flukes. If your child is considering marketing and Zanesville makes geographic or financial sense, this program delivers clear value—proven earnings that compete with far larger campuses.

Where Ohio University-Zanesville Campus Stands

Earnings vs. debt across all marketing bachelors's programs nationally

Ohio University-Zanesville CampusOther marketing programs

Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.

Earnings Distribution

How Ohio University-Zanesville Campus graduates compare to all programs nationally

Ohio University-Zanesville Campus graduates earn $55k, placing them in the 95th percentile of all marketing bachelors programs nationally.

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.

Compare to Similar Programs in Ohio

Marketing bachelors's programs at peer institutions in Ohio (51 total in state)

SchoolEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Ohio University-Zanesville Campus$55,022$64,113$25,0000.45
Miami University-Oxford$59,043$75,634$21,9630.37
Ohio State University-Main Campus$56,465$69,870$21,1980.38
Ohio University-Chillicothe Campus$55,022$64,113$25,0000.45
Ohio University-Eastern Campus$55,022$64,113$25,0000.45
Ohio University-Southern Campus$55,022$64,113$25,0000.45
National Median$44,728—$24,2670.54

Other Marketing Programs in Ohio

Compare tuition, earnings, and debt across Ohio schools

SchoolIn-State TuitionEarnings (1yr)Debt
Miami University-Oxford
Oxford
$17,809$59,043$21,963
Ohio State University-Main Campus
Columbus
$12,859$56,465$21,198
Ohio University-Chillicothe Campus
Chillicothe
$6,178$55,022$25,000
Ohio University-Eastern Campus
Saint Clairsville
$6,178$55,022$25,000
Ohio University-Southern Campus
Ironton
$6,178$55,022$25,000

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Ohio University-Zanesville Campus, approximately 10% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 312 graduates with reported earnings and 307 graduates with debt data. Small samples may not be representative.