Marketing at Ohio University-Zanesville Campus
Bachelor's Degree
Analysis
Ohio University-Zanesville's marketing program punches well above its weight nationally, placing in the 95th percentile for graduate earnings despite being a regional campus. Graduates earn $55,022 in their first year—matching the output of Ohio University's other regional campuses and coming within $4,000 of flagship programs like Ohio State. Within Ohio's competitive marketing landscape, this still lands solidly in the 60th percentile, outpacing the state median of $47,602 by over $7,000.
The $25,000 median debt sits right at both state and near-national averages, creating a debt-to-earnings ratio of 0.45 that's comfortably manageable. More encouraging is the 17% earnings growth to $64,113 by year four, suggesting graduates build valuable career momentum rather than plateauing early. This growth trajectory matters for marketing professionals who typically advance by demonstrating results over time.
For families weighing the regional campus option, this data validates that choice. You're getting outcomes that rival Ohio's flagship institutions at what's likely a lower total cost of attendance, particularly if your student can live at home. The robust sample size (100+ graduates) confirms these aren't statistical flukes. If your child is considering marketing and Zanesville makes geographic or financial sense, this program delivers clear value—proven earnings that compete with far larger campuses.
Where Ohio University-Zanesville Campus Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Ohio University-Zanesville Campus graduates compare to all programs nationally
Ohio University-Zanesville Campus graduates earn $55k, placing them in the 95th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Ohio
Marketing bachelors's programs at peer institutions in Ohio (51 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Ohio University-Zanesville Campus | $55,022 | $64,113 | $25,000 | 0.45 |
| Miami University-Oxford | $59,043 | $75,634 | $21,963 | 0.37 |
| Ohio State University-Main Campus | $56,465 | $69,870 | $21,198 | 0.38 |
| Ohio University-Chillicothe Campus | $55,022 | $64,113 | $25,000 | 0.45 |
| Ohio University-Eastern Campus | $55,022 | $64,113 | $25,000 | 0.45 |
| Ohio University-Southern Campus | $55,022 | $64,113 | $25,000 | 0.45 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Ohio
Compare tuition, earnings, and debt across Ohio schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Miami University-Oxford Oxford | $17,809 | $59,043 | $21,963 |
| Ohio State University-Main Campus Columbus | $12,859 | $56,465 | $21,198 |
| Ohio University-Chillicothe Campus Chillicothe | $6,178 | $55,022 | $25,000 |
| Ohio University-Eastern Campus Saint Clairsville | $6,178 | $55,022 | $25,000 |
| Ohio University-Southern Campus Ironton | $6,178 | $55,022 | $25,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Ohio University-Zanesville Campus, approximately 10% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 312 graduates with reported earnings and 307 graduates with debt data. Small samples may not be representative.