Analysis
Quinnipiac's Marketing program puts graduates well ahead of the national pack—outpacing the median by over $7,000—but lags behind most Connecticut competitors. That 40th percentile state ranking tells the real story: while you're doing better than marketing grads across the country, you're trailing programs like UConn and even Post University within Connecticut, despite paying private school tuition. The $52,000 starting salary is respectable, but other in-state options are delivering similar or better outcomes, often at lower cost.
The debt picture is reasonable at $26,000, translating to a manageable 0.50 debt-to-earnings ratio that's better than many private schools achieve. This won't create a financial crisis, but it's worth noting that UConn graduates carry less debt while earning slightly more. The gap isn't enormous—we're talking roughly $3,000 in earnings difference—but it compounds over a career and matters when you're comparing tuition bills.
For families who've already committed to Quinnipiac for other reasons—campus fit, specific connections, or programs where it genuinely excels—this marketing degree won't derail financial plans. But if you're choosing purely on marketing program strength and ROI, Connecticut's public universities are delivering comparable or better results at a fraction of the cost. The national comparison looks impressive until you zoom into the state level, where the value proposition becomes less clear.
Where Quinnipiac University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Quinnipiac University graduates compare to all programs nationally
Compare to Similar Programs in Connecticut
Marketing bachelors's programs at peer institutions in Connecticut (13 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $53,090 | $52,059 | — | $26,000 | 0.50 | |
| $17,100 | $54,931 | $47,277 | $28,524 | 0.52 | |
| $20,366 | $54,809 | $74,369 | $21,889 | 0.40 | |
| $17,462 | $54,809 | $74,369 | $21,889 | 0.40 | |
| $17,452 | $54,809 | $74,369 | $21,889 | 0.40 | |
| $17,472 | $54,809 | $74,369 | $21,889 | 0.40 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Quinnipiac University, approximately 16% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 77 graduates with reported earnings and 121 graduates with debt data. Small samples may not be representative.