Analysis
The estimated debt load here—$37,530 based on similar private institutions—substantially exceeds what most Florida marketing programs carry. While comparable Florida programs suggest first-year earnings around $43,800, typical debt for this credential in the state runs closer to $21,400. That $16,000 gap matters: you're looking at a debt-to-earnings ratio of 0.86, meaning nearly a full year's salary to repay what amounts to about 75% more debt than peer programs.
The earnings picture itself sits right at Florida's median for marketing degrees, but context reveals the problem. Public universities like Florida State and UF place graduates into $50,000+ positions while carrying far less debt. Even accounting for estimation uncertainty, the fundamentals suggest this program starts students with a significant financial handicap compared to alternatives in the same state and field.
For a marketing degree—where the credential itself matters less than the network and career services behind it—paying premium debt without premium outcomes creates real risk. If your child is set on this school, push hard on their placement track record and alumni network strength. Otherwise, Florida's public options offer the same credential with substantially better financial positioning from day one.
Where San Ignacio University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Florida
Marketing bachelors's programs at peer institutions in Florida (33 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $10,405 | $43,773* | — | $37,530* | — | |
| $6,381 | $56,454* | $67,098 | $15,574* | 0.28 | |
| $59,926 | $53,622* | $71,357 | $19,000* | 0.35 | |
| $44,360 | $52,158* | — | $31,000* | 0.59 | |
| $12,240 | $52,158* | — | $31,000* | 0.59 | |
| $5,656 | $49,808* | $62,764 | $18,250* | 0.37 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At San Ignacio University, approximately 6% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 18 similar programs in FL. Actual outcomes may vary.