Analysis
Seattle University's marketing program starts below the state average but compensates with exceptional earnings growth—graduates see their salaries jump 47% between years one and four, eventually reaching $66,000. That $44,714 starting salary trails most Washington public universities, including the UW system's $51,530 median, placing this program in just the 40th percentile statewide. However, the four-year trajectory suggests graduates are landing roles with genuine advancement potential rather than hitting an early ceiling.
The debt picture is mixed. At $20,750, it's about $2,000 more than typical for Washington marketing programs, though this sits in the 78th percentile nationally—meaning most marketing majors nationwide carry even heavier loads. The 0.46 debt-to-earnings ratio is manageable, with graduates owing less than half their first-year salary. For context, Seattle University is a selective private institution (average SAT: 1266) where only 22% of students receive Pell grants, suggesting families are often paying full or near-full tuition.
The bottom line: This program works if you're comfortable with a slower start in exchange for strong mid-career momentum. Students seeking immediate post-graduation earnings would fare better at a UW campus. But if the private school environment matters and your family can handle the slightly higher debt load, those year-four earnings show the investment eventually pays dividends.
Where Seattle University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Seattle University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Seattle University | $44,714 | $65,906 | +47% |
| Washington State University | $47,051 | $69,991 | +49% |
| University of Washington-Seattle Campus | $51,530 | $67,757 | +31% |
| University of Washington-Bothell Campus | $51,530 | $67,757 | +31% |
| University of Washington-Tacoma Campus | $51,530 | $67,757 | +31% |
Compare to Similar Programs in Washington
Marketing bachelors's programs at peer institutions in Washington (12 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $54,285 | $44,714 | $65,906 | $20,750 | 0.46 | |
| $12,643 | $51,530 | $67,757 | $15,171 | 0.29 | |
| $12,559 | $51,530 | $67,757 | $15,171 | 0.29 | |
| $12,817 | $51,530 | $67,757 | $15,171 | 0.29 | |
| $12,997 | $47,051 | $69,991 | $19,949 | 0.42 | |
| $9,286 | $43,375 | $62,280 | $17,498 | 0.40 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Seattle University, approximately 22% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 65 graduates with reported earnings and 62 graduates with debt data. Small samples may not be representative.