Median Earnings (1yr)
$51,530
81st percentile (60th in WA)
Median Debt
$15,171
37% below national median
Debt-to-Earnings
0.29
Manageable
Sample Size
182
Adequate data

Analysis

UW-Bothell's marketing program punches well above its weight, combining above-national earnings with remarkably low debt. Graduates start at $51,530—matching their Seattle campus peers and sitting in the 81st percentile nationally—while borrowing just $15,171, roughly half the state average. That 0.29 debt-to-earnings ratio means graduates can comfortably handle their loans even in entry-level marketing positions.

The trajectory looks solid: earnings jump 32% to nearly $68,000 by year four, suggesting graduates are moving into mid-level roles at a healthy pace. Within Washington, this program ranks in the 60th percentile for earnings, which makes sense given the concentration of high-paying corporate and tech marketing roles in the greater Seattle area. The key differentiator here isn't necessarily higher starting salaries than competitors, but the substantially lower debt burden—UW-Bothell graduates owe $3,500 less than the state median.

For families weighing UW-Bothell against other Washington options, the math is straightforward: you're getting Seattle-campus-level outcomes at a fraction of the typical marketing program debt load. The 92% admission rate makes this accessible, and with strong sample size confirming these numbers, the risk feels minimal. This is particularly attractive for budget-conscious families who want a well-regarded state school credential without the financial anxiety that often accompanies business degrees.

Where University of Washington-Bothell Campus Stands

Earnings vs. debt across all marketing bachelors's programs nationally

University of Washington-Bothell CampusOther marketing programs

Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.

Earnings Distribution

How University of Washington-Bothell Campus graduates compare to all programs nationally

University of Washington-Bothell Campus graduates earn $52k, placing them in the 81th percentile of all marketing bachelors programs nationally.

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.

Compare to Similar Programs in Washington

Marketing bachelors's programs at peer institutions in Washington (12 total in state)

SchoolEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of Washington-Bothell Campus$51,530$67,757$15,1710.29
University of Washington-Seattle Campus$51,530$67,757$15,1710.29
University of Washington-Tacoma Campus$51,530$67,757$15,1710.29
Washington State University$47,051$69,991$19,9490.42
Seattle University$44,714$65,906$20,7500.46
Western Washington University$43,375$62,280$17,4980.40
National Median$44,728—$24,2670.54

Other Marketing Programs in Washington

Compare tuition, earnings, and debt across Washington schools

SchoolIn-State TuitionEarnings (1yr)Debt
University of Washington-Seattle Campus
Seattle
$12,643$51,530$15,171
University of Washington-Tacoma Campus
Tacoma
$12,817$51,530$15,171
Washington State University
Pullman
$12,997$47,051$19,949
Seattle University
Seattle
$54,285$44,714$20,750
Western Washington University
Bellingham
$9,286$43,375$17,498

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Washington-Bothell Campus, approximately 28% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 182 graduates with reported earnings and 141 graduates with debt data. Small samples may not be representative.