Marketing at University of Washington-Bothell Campus
Bachelor's Degree
Analysis
UW-Bothell's marketing program punches well above its weight, combining above-national earnings with remarkably low debt. Graduates start at $51,530—matching their Seattle campus peers and sitting in the 81st percentile nationally—while borrowing just $15,171, roughly half the state average. That 0.29 debt-to-earnings ratio means graduates can comfortably handle their loans even in entry-level marketing positions.
The trajectory looks solid: earnings jump 32% to nearly $68,000 by year four, suggesting graduates are moving into mid-level roles at a healthy pace. Within Washington, this program ranks in the 60th percentile for earnings, which makes sense given the concentration of high-paying corporate and tech marketing roles in the greater Seattle area. The key differentiator here isn't necessarily higher starting salaries than competitors, but the substantially lower debt burden—UW-Bothell graduates owe $3,500 less than the state median.
For families weighing UW-Bothell against other Washington options, the math is straightforward: you're getting Seattle-campus-level outcomes at a fraction of the typical marketing program debt load. The 92% admission rate makes this accessible, and with strong sample size confirming these numbers, the risk feels minimal. This is particularly attractive for budget-conscious families who want a well-regarded state school credential without the financial anxiety that often accompanies business degrees.
Where University of Washington-Bothell Campus Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of Washington-Bothell Campus graduates compare to all programs nationally
University of Washington-Bothell Campus graduates earn $52k, placing them in the 81th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Washington
Marketing bachelors's programs at peer institutions in Washington (12 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of Washington-Bothell Campus | $51,530 | $67,757 | $15,171 | 0.29 |
| University of Washington-Seattle Campus | $51,530 | $67,757 | $15,171 | 0.29 |
| University of Washington-Tacoma Campus | $51,530 | $67,757 | $15,171 | 0.29 |
| Washington State University | $47,051 | $69,991 | $19,949 | 0.42 |
| Seattle University | $44,714 | $65,906 | $20,750 | 0.46 |
| Western Washington University | $43,375 | $62,280 | $17,498 | 0.40 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Washington
Compare tuition, earnings, and debt across Washington schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Washington-Seattle Campus Seattle | $12,643 | $51,530 | $15,171 |
| University of Washington-Tacoma Campus Tacoma | $12,817 | $51,530 | $15,171 |
| Washington State University Pullman | $12,997 | $47,051 | $19,949 |
| Seattle University Seattle | $54,285 | $44,714 | $20,750 |
| Western Washington University Bellingham | $9,286 | $43,375 | $17,498 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Washington-Bothell Campus, approximately 28% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 182 graduates with reported earnings and 141 graduates with debt data. Small samples may not be representative.