Analysis
UW-Bothell's marketing program punches well above its weight, combining above-national earnings with remarkably low debt. Graduates start at $51,530—matching their Seattle campus peers and sitting in the 81st percentile nationally—while borrowing just $15,171, roughly half the state average. That 0.29 debt-to-earnings ratio means graduates can comfortably handle their loans even in entry-level marketing positions.
The trajectory looks solid: earnings jump 32% to nearly $68,000 by year four, suggesting graduates are moving into mid-level roles at a healthy pace. Within Washington, this program ranks in the 60th percentile for earnings, which makes sense given the concentration of high-paying corporate and tech marketing roles in the greater Seattle area. The key differentiator here isn't necessarily higher starting salaries than competitors, but the substantially lower debt burden—UW-Bothell graduates owe $3,500 less than the state median.
For families weighing UW-Bothell against other Washington options, the math is straightforward: you're getting Seattle-campus-level outcomes at a fraction of the typical marketing program debt load. The 92% admission rate makes this accessible, and with strong sample size confirming these numbers, the risk feels minimal. This is particularly attractive for budget-conscious families who want a well-regarded state school credential without the financial anxiety that often accompanies business degrees.
Where University of Washington-Bothell Campus Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How University of Washington-Bothell Campus graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Washington-Bothell Campus | $51,530 | $67,757 | +31% |
| Washington State University | $47,051 | $69,991 | +49% |
| University of Washington-Seattle Campus | $51,530 | $67,757 | +31% |
| University of Washington-Tacoma Campus | $51,530 | $67,757 | +31% |
| Seattle University | $44,714 | $65,906 | +47% |
Compare to Similar Programs in Washington
Marketing bachelors's programs at peer institutions in Washington (12 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $12,559 | $51,530 | $67,757 | $15,171 | 0.29 | |
| $12,643 | $51,530 | $67,757 | $15,171 | 0.29 | |
| $12,817 | $51,530 | $67,757 | $15,171 | 0.29 | |
| $12,997 | $47,051 | $69,991 | $19,949 | 0.42 | |
| $54,285 | $44,714 | $65,906 | $20,750 | 0.46 | |
| $9,286 | $43,375 | $62,280 | $17,498 | 0.40 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Washington-Bothell Campus, approximately 28% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 182 graduates with reported earnings and 141 graduates with debt data. Small samples may not be representative.