Marketing at Western Washington University
Bachelor's Degree
Analysis
Western Washington's marketing program combines below-average starting salaries with exceptionally low debt—a trade-off that becomes increasingly attractive over time. Graduates earn $43,375 initially (ranking 40th percentile among Washington marketing programs), but debt of just $17,498 means they're carrying roughly 65% less burden than the national typical marketing graduate. Within four years, earnings jump 44% to $62,280, eventually surpassing what graduates from Washington State and Seattle University initially earn.
The math here favors patience. That 0.40 debt-to-earnings ratio is excellent for a marketing degree, where many programs saddle students with debt exceeding their first year's salary. While you'll notice the University of Washington system's graduates start $8,000 higher, that gap narrows considerably by year four—and WWU's significantly lower debt load (around $1,200 less than the state median) means your child reaches financial breathing room faster. The strong earnings growth suggests graduates are successfully moving into better-paying marketing roles as they gain experience.
For a family watching costs, particularly with WWU's 91% acceptance rate making it accessible, this represents solid value. Your child won't lead the salary pack on day one, but they'll have manageable debt and clear upward trajectory—a combination that often matters more than a flashy starting number.
Where Western Washington University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Western Washington University graduates compare to all programs nationally
Western Washington University graduates earn $43k, placing them in the 41th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Washington
Marketing bachelors's programs at peer institutions in Washington (12 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Western Washington University | $43,375 | $62,280 | $17,498 | 0.40 |
| University of Washington-Seattle Campus | $51,530 | $67,757 | $15,171 | 0.29 |
| University of Washington-Tacoma Campus | $51,530 | $67,757 | $15,171 | 0.29 |
| University of Washington-Bothell Campus | $51,530 | $67,757 | $15,171 | 0.29 |
| Washington State University | $47,051 | $69,991 | $19,949 | 0.42 |
| Seattle University | $44,714 | $65,906 | $20,750 | 0.46 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Washington
Compare tuition, earnings, and debt across Washington schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Washington-Seattle Campus Seattle | $12,643 | $51,530 | $15,171 |
| University of Washington-Tacoma Campus Tacoma | $12,817 | $51,530 | $15,171 |
| University of Washington-Bothell Campus Bothell | $12,559 | $51,530 | $15,171 |
| Washington State University Pullman | $12,997 | $47,051 | $19,949 |
| Seattle University Seattle | $54,285 | $44,714 | $20,750 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Western Washington University, approximately 21% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 129 graduates with reported earnings and 117 graduates with debt data. Small samples may not be representative.