Analysis
UW-Seattle's marketing program punches well above the national average—graduates earn $51,530 in their first year, nearly $7,000 more than the typical marketing grad nationwide and placing in the 81st percentile. That advantage continues to grow, with earnings jumping to $67,757 by year four, a solid 32% increase. The real standout here is the debt picture: at just $15,171, graduates carry roughly $9,000 less debt than the national median for marketing programs, translating to a debt-to-earnings ratio of 0.29—among the lowest you'll find.
The state comparison adds an interesting wrinkle. While UW-Seattle ties with its Bothell and Tacoma campuses for the highest starting salaries among Washington marketing programs, it sits at the 60th percentile statewide. This isn't a weakness—Washington's marketing programs generally perform well. What matters more is that UW-Seattle graduates are outearning the state median by nearly $6,000 while carrying less debt than typical Washington marketing students.
For parents weighing cost versus outcome, this is straightforward: strong earnings from day one, minimal debt burden, and clear salary progression over time. The combination of below-average debt and above-average earnings makes this a financially sound choice, particularly for families concerned about post-graduation loan payments eating into their child's early career earnings.
Where University of Washington-Seattle Campus Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How University of Washington-Seattle Campus graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Washington-Seattle Campus | $51,530 | $67,757 | +31% |
| Washington State University | $47,051 | $69,991 | +49% |
| University of Washington-Bothell Campus | $51,530 | $67,757 | +31% |
| University of Washington-Tacoma Campus | $51,530 | $67,757 | +31% |
| Seattle University | $44,714 | $65,906 | +47% |
Compare to Similar Programs in Washington
Marketing bachelors's programs at peer institutions in Washington (12 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $12,643 | $51,530 | $67,757 | $15,171 | 0.29 | |
| $12,559 | $51,530 | $67,757 | $15,171 | 0.29 | |
| $12,817 | $51,530 | $67,757 | $15,171 | 0.29 | |
| $12,997 | $47,051 | $69,991 | $19,949 | 0.42 | |
| $54,285 | $44,714 | $65,906 | $20,750 | 0.46 | |
| $9,286 | $43,375 | $62,280 | $17,498 | 0.40 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Washington-Seattle Campus, approximately 15% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 182 graduates with reported earnings and 141 graduates with debt data. Small samples may not be representative.