Analysis
South College's marketing program appears expensive relative to what similar programs deliver, with estimated debt of $37,530—significantly higher than both the Tennessee median of $21,819 and the national median of $24,267 for marketing degrees. First-year earnings around $40,800, based on comparable Tennessee programs, align with the state median but trail the national benchmark by nearly $4,000, suggesting graduates may face tighter budgets as they begin repayment.
The debt-to-earnings ratio of 0.92 means nearly an entire year's salary goes toward educational borrowing, which becomes particularly concerning for a field where peers at Tennessee public universities carry substantially less debt while achieving similar or better outcomes. With half of South College students receiving Pell grants, this higher debt burden falls disproportionately on families with fewer financial resources.
For parents weighing this investment, the fundamental question is whether South College offers advantages—perhaps in flexibility, location, or student support—that justify borrowing 70% more than typical Tennessee marketing students. Without clearer data on this specific program's outcomes, you're essentially betting that it will match state averages while taking on debt levels more typical of higher-earning degrees. If comparable alternatives exist nearby with lower price tags, they deserve serious consideration before committing to this level of borrowing.
Where South College Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Tennessee
Marketing bachelors's programs at peer institutions in Tennessee (23 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $17,935 | $40,825* | — | $37,530* | — | |
| $41,320 | $46,968* | $48,037 | —* | — | |
| $13,484 | $46,896* | $55,676 | $19,500* | 0.42 | |
| $10,344 | $43,986* | $48,886 | $21,904* | 0.50 | |
| $9,506 | $43,612* | $54,938 | $20,708* | 0.47 | |
| $38,824 | $41,660* | — | $24,625* | 0.59 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At South College, approximately 50% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 10 similar programs in TN. Actual outcomes may vary.