Analysis
University of Findlay's marketing program lands graduates right at Ohio's median salary but charges a premium to get there. With first-year earnings of $47,464, grads match the state's typical outcome, yet they're trailing flagship programs like Ohio State and Miami by $9,000-12,000 annually. The 54% debt-to-earnings ratio remains manageable, and the 15% earnings bump over four years suggests solid career progression, but parents should note this program sits squarely in the middle tier among Ohio's 51 marketing options.
The real concern here is the small sample size—with fewer than 30 graduates tracked, these numbers could shift significantly year to year. That volatility matters when you're comparing outcomes across institutions. The program performs better nationally (63rd percentile) than within Ohio (40th percentile), which hints at how competitive the state's marketing education landscape is rather than any particular weakness at Findlay.
For families committed to a private college experience in northwest Ohio, this represents a reasonable path into marketing careers. But if your child has the profile for Ohio State or Miami, the earnings differential—potentially $50,000+ over five years—would easily justify the consideration, especially given those schools' larger alumni networks and recruiting pipelines.
Where The University of Findlay Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How The University of Findlay graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| The University of Findlay | $47,464 | $54,725 | +15% |
| Miami University-Oxford | $59,043 | $75,634 | +28% |
| Ohio State University-Main Campus | $56,465 | $69,870 | +24% |
| University of Dayton | $54,504 | $69,513 | +28% |
| Bowling Green State University-Main Campus | $47,272 | $64,541 | +37% |
Compare to Similar Programs in Ohio
Marketing bachelors's programs at peer institutions in Ohio (51 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $39,646 | $47,464 | $54,725 | $25,412 | 0.54 | |
| $17,809 | $59,043 | $75,634 | $21,963 | 0.37 | |
| $12,859 | $56,465 | $69,870 | $21,198 | 0.38 | |
| $6,178 | $55,022 | $64,113 | $25,000 | 0.45 | |
| $6,178 | $55,022 | $64,113 | $25,000 | 0.45 | |
| $6,178 | $55,022 | $64,113 | $25,000 | 0.45 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At The University of Findlay, approximately 14% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 26 graduates with reported earnings and 26 graduates with debt data. Small samples may not be representative.