Analysis
Tiffin University's marketing program produces first-year earnings of just $35,165—roughly $12,000 below the Ohio median and nearly $10,000 under the national average for marketing graduates. While the $27,000 debt load sits close to typical borrowing levels, it represents 77% of that first-year salary, creating an uncomfortably tight financial situation for recent graduates. Among Ohio's 51 marketing programs, this ranks at just the 25th percentile, meaning three-quarters of comparable in-state programs deliver better earnings outcomes.
The gap becomes starker when comparing to Ohio's flagship institutions: Ohio State marketing graduates earn $56,465 their first year out—$21,000 more than Tiffin graduates despite similar debt loads. Even accounting for Tiffin's 80% admission rate and accessibility mission (36% of students receive Pell grants), the earnings gap suggests graduates may struggle to access the higher-paying marketing roles that justify the investment.
For Ohio families, this program represents a significant financial risk. Your child would likely graduate with typical debt but bottom-quintile earnings for their field in-state. Unless they have specific connections to Tiffin's network or compelling reasons to attend this particular institution, exploring other Ohio marketing programs—including regional campuses of state universities—would likely yield substantially better return on investment.
Where Tiffin University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Tiffin University graduates compare to all programs nationally
Compare to Similar Programs in Ohio
Marketing bachelors's programs at peer institutions in Ohio (51 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $32,400 | $35,165 | — | $27,000 | 0.77 | |
| $17,809 | $59,043 | $75,634 | $21,963 | 0.37 | |
| $12,859 | $56,465 | $69,870 | $21,198 | 0.38 | |
| $6,178 | $55,022 | $64,113 | $25,000 | 0.45 | |
| $6,178 | $55,022 | $64,113 | $25,000 | 0.45 | |
| $6,178 | $55,022 | $64,113 | $25,000 | 0.45 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Tiffin University, approximately 36% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 38 graduates with reported earnings and 49 graduates with debt data. Small samples may not be representative.