Marketing at University of Cincinnati-Main Campus
Bachelor's Degree
Analysis
University of Cincinnati's marketing program delivers solid returns that outperform most national competitors, with graduates earning $50,636 in their first year—well above the national median of $44,728 and ranking in the 78th percentile nationally. The $23,000 debt load is reasonable, creating a manageable debt-to-earnings ratio of 0.45 that allows graduates to handle payments without financial strain.
Within Ohio's competitive landscape, UC's program holds steady in the middle tier, ranking in the 60th percentile among state programs. While it trails flagship programs like Ohio State ($56,465) and Miami University ($59,043), UC graduates still earn more than the Ohio median of $47,602. The 11% earnings growth over four years shows decent career progression, with salaries reaching $56,133 by year four.
For parents weighing options, UC's marketing program represents a balanced choice—strong national performance with moderate debt levels. The robust sample size of 100+ graduates gives confidence in these outcomes. While it may not be Ohio's premier marketing program, it delivers reliable results at a reasonable cost, making it a sensible investment for students who gain admission to this accessible program.
Where University of Cincinnati-Main Campus Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of Cincinnati-Main Campus graduates compare to all programs nationally
University of Cincinnati-Main Campus graduates earn $51k, placing them in the 78th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Ohio
Marketing bachelors's programs at peer institutions in Ohio (51 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of Cincinnati-Main Campus | $50,636 | $56,133 | $23,000 | 0.45 |
| Miami University-Oxford | $59,043 | $75,634 | $21,963 | 0.37 |
| Ohio State University-Main Campus | $56,465 | $69,870 | $21,198 | 0.38 |
| Ohio University-Chillicothe Campus | $55,022 | $64,113 | $25,000 | 0.45 |
| Ohio University-Eastern Campus | $55,022 | $64,113 | $25,000 | 0.45 |
| Ohio University-Southern Campus | $55,022 | $64,113 | $25,000 | 0.45 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Ohio
Compare tuition, earnings, and debt across Ohio schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Miami University-Oxford Oxford | $17,809 | $59,043 | $21,963 |
| Ohio State University-Main Campus Columbus | $12,859 | $56,465 | $21,198 |
| Ohio University-Chillicothe Campus Chillicothe | $6,178 | $55,022 | $25,000 |
| Ohio University-Eastern Campus Saint Clairsville | $6,178 | $55,022 | $25,000 |
| Ohio University-Southern Campus Ironton | $6,178 | $55,022 | $25,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Cincinnati-Main Campus, approximately 18% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 463 graduates with reported earnings and 470 graduates with debt data. Small samples may not be representative.