Analysis
Mount Union's marketing program graduates start at $49,025βalready beating the national median by 10%βthen see strong momentum with earnings jumping to $63,154 by year four. That 29% growth trajectory outpaces typical marketing careers and pushes four-year earnings well above Ohio's median of $47,602. Among Ohio's 51 marketing programs, this ranks solidly in the 60th percentile, trailing flagship schools like Ohio State but delivering comparable outcomes to many larger public universities.
The debt picture strengthens the value case considerably. At $26,841, graduates carry manageable debt that represents just 55% of first-year earningsβmeaning most could feasibly pay it off within two years. This debt level sits in the 13th percentile nationally, meaning 87% of marketing programs leave students with more debt. For context, this is notably lower than what students at Miami University or Ohio State typically shoulder, while achieving earnings that narrow significantly by year four.
The combination works: your child would graduate with less debt than most marketing majors nationwide while earning more than 70% of them right out of the gate. The upward earnings trajectory suggests graduates are landing roles with genuine advancement potential rather than hitting an early ceiling. For families concerned about marketing's reputation as a financially uncertain major, Mount Union's data tells a different story.
Where University of Mount Union Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How University of Mount Union graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of Mount Union | $49,025 | $63,154 | +29% |
| Miami University-Oxford | $59,043 | $75,634 | +28% |
| Ohio State University-Main Campus | $56,465 | $69,870 | +24% |
| University of Dayton | $54,504 | $69,513 | +28% |
| Bowling Green State University-Main Campus | $47,272 | $64,541 | +37% |
Compare to Similar Programs in Ohio
Marketing bachelors's programs at peer institutions in Ohio (51 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $35,400 | $49,025 | $63,154 | $26,841 | 0.55 | |
| $17,809 | $59,043 | $75,634 | $21,963 | 0.37 | |
| $12,859 | $56,465 | $69,870 | $21,198 | 0.38 | |
| $6,178 | $55,022 | $64,113 | $25,000 | 0.45 | |
| $6,178 | $55,022 | $64,113 | $25,000 | 0.45 | |
| $6,178 | $55,022 | $64,113 | $25,000 | 0.45 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Mount Union, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 61 graduates with reported earnings and 59 graduates with debt data. Small samples may not be representative.