Marketing at University of Mount Union
Bachelor's Degree
Analysis
Mount Union's marketing program graduates start at $49,025—already beating the national median by 10%—then see strong momentum with earnings jumping to $63,154 by year four. That 29% growth trajectory outpaces typical marketing careers and pushes four-year earnings well above Ohio's median of $47,602. Among Ohio's 51 marketing programs, this ranks solidly in the 60th percentile, trailing flagship schools like Ohio State but delivering comparable outcomes to many larger public universities.
The debt picture strengthens the value case considerably. At $26,841, graduates carry manageable debt that represents just 55% of first-year earnings—meaning most could feasibly pay it off within two years. This debt level sits in the 13th percentile nationally, meaning 87% of marketing programs leave students with more debt. For context, this is notably lower than what students at Miami University or Ohio State typically shoulder, while achieving earnings that narrow significantly by year four.
The combination works: your child would graduate with less debt than most marketing majors nationwide while earning more than 70% of them right out of the gate. The upward earnings trajectory suggests graduates are landing roles with genuine advancement potential rather than hitting an early ceiling. For families concerned about marketing's reputation as a financially uncertain major, Mount Union's data tells a different story.
Where University of Mount Union Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of Mount Union graduates compare to all programs nationally
University of Mount Union graduates earn $49k, placing them in the 70th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Ohio
Marketing bachelors's programs at peer institutions in Ohio (51 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of Mount Union | $49,025 | $63,154 | $26,841 | 0.55 |
| Miami University-Oxford | $59,043 | $75,634 | $21,963 | 0.37 |
| Ohio State University-Main Campus | $56,465 | $69,870 | $21,198 | 0.38 |
| Ohio University-Chillicothe Campus | $55,022 | $64,113 | $25,000 | 0.45 |
| Ohio University-Eastern Campus | $55,022 | $64,113 | $25,000 | 0.45 |
| Ohio University-Southern Campus | $55,022 | $64,113 | $25,000 | 0.45 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Ohio
Compare tuition, earnings, and debt across Ohio schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Miami University-Oxford Oxford | $17,809 | $59,043 | $21,963 |
| Ohio State University-Main Campus Columbus | $12,859 | $56,465 | $21,198 |
| Ohio University-Chillicothe Campus Chillicothe | $6,178 | $55,022 | $25,000 |
| Ohio University-Eastern Campus Saint Clairsville | $6,178 | $55,022 | $25,000 |
| Ohio University-Southern Campus Ironton | $6,178 | $55,022 | $25,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Mount Union, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 61 graduates with reported earnings and 59 graduates with debt data. Small samples may not be representative.