Analysis
The warning signs here are hard to ignore: UNO's marketing program ranks in just the 5th percentile nationally for earnings, meaning 95% of marketing programs produce better-paid graduates. That $32,624 first-year salary falls roughly $12,000 below the national median and $5,000 below Louisiana's typical marketing grad. Even within Louisiana—where this program sits at the 40th percentile—schools like UL Monroe and Southeastern Louisiana produce graduates earning over $40,000, nearly $8,000 more than UNO. The gap widens when you look at Tulane's $61,000 median, though that's admittedly a different tier of school.
The one silver lining is manageable debt. At $18,324, borrowing is lighter than both state and national averages, and the debt-to-earnings ratio of 0.56 means loans equal about half a year's salary—reasonable by today's standards. Earnings also grow 32% to nearly $43,000 by year four, suggesting graduates eventually find their footing. But here's the critical context: this data reflects fewer than 30 graduates, so these numbers could swing significantly with a slightly different group.
For anxious parents, this is a tough sell when multiple Louisiana schools deliver demonstrably better outcomes. Unless your child has specific reasons to attend UNO—location, scholarship, family circumstances—the earnings disadvantage is substantial enough to explore alternatives within the state system first.
Where University of New Orleans Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How University of New Orleans graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of New Orleans | $32,624 | $42,922 | +32% |
| Tulane University of Louisiana | $61,413 | $69,685 | +13% |
| Louisiana State University and Agricultural & Mechanical College | $40,219 | $57,006 | +42% |
| Nicholls State University | $33,229 | $49,497 | +49% |
| Southeastern Louisiana University | $40,650 | $46,308 | +14% |
Compare to Similar Programs in Louisiana
Marketing bachelors's programs at peer institutions in Louisiana (15 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $9,172 | $32,624 | $42,922 | $18,324 | 0.56 | |
| $65,538 | $61,413 | $69,685 | $19,500 | 0.32 | |
| $9,190 | $43,652 | — | $20,500 | 0.47 | |
| $9,940 | $40,750 | $32,124 | $29,750 | 0.73 | |
| — | $40,750 | — | — | — | |
| $8,373 | $40,650 | $46,308 | $21,500 | 0.53 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of New Orleans, approximately 40% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 29 graduates with reported earnings and 28 graduates with debt data. Small samples may not be representative.