Analysis
University of North Georgia's marketing program posts middle-of-the-pack national results but compares more favorably within Georgia—landing at the 60th percentile statewide while charging about $4,500 less in debt than the typical Georgia marketing program. Graduates start at $43,504, which trails UGA and several other state flagships by $5,000-$8,000, but the debt load of $21,500 is among the lowest in the state. That creates a debt-to-earnings ratio of 0.49, meaning graduates owe roughly half their first year's salary—a manageable starting point.
The 25% earnings jump to $54,175 by year four shows solid income progression, moving graduates into more comfortable territory. With robust sample size backing these numbers, you're looking at reliable data rather than statistical noise. The program won't deliver the immediate earning power of Georgia's top marketing schools, but it also won't saddle your child with the debt burden that often accompanies those programs.
For families prioritizing affordability over prestige, this represents a practical path into marketing careers. The relatively low debt means your child has breathing room to take entry-level positions without financial panic, while the steady earnings growth suggests the degree opens doors to progression. It's not flashy, but the math works—especially if in-state tuition keeps total borrowing near these levels.
Where University of North Georgia Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How University of North Georgia graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of North Georgia | $43,504 | $54,175 | +25% |
| University of Georgia | $51,951 | $66,940 | +29% |
| Georgia State University | $40,414 | $59,099 | +46% |
| Georgia College & State University | $49,540 | $58,977 | +19% |
| Kennesaw State University | $47,158 | $55,121 | +17% |
Compare to Similar Programs in Georgia
Marketing bachelors's programs at peer institutions in Georgia (26 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $5,009 | $43,504 | $54,175 | $21,500 | 0.49 | |
| $11,180 | $51,951 | $66,940 | $20,000 | 0.38 | |
| $8,998 | $49,540 | $58,977 | $24,000 | 0.48 | |
| $8,122 | $49,144 | $44,873 | $27,000 | 0.55 | |
| $5,786 | $47,158 | $55,121 | $25,198 | 0.53 | |
| $5,905 | $46,640 | $54,454 | $25,762 | 0.55 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of North Georgia, approximately 28% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 141 graduates with reported earnings and 125 graduates with debt data. Small samples may not be representative.