Based on U.S. Department of Education data (October 2025 release).
Analysis
Starting at $36,496 in the first year, University of Northwestern Ohio's marketing graduates earn significantly less than typical Ohio marketing majors ($47,602 state median) and fall well below the national average of $44,728. The program ranks in just the 25th percentile statewideβmeaning three-quarters of Ohio marketing programs deliver better outcomesβand sits in the bottom 5% nationally. For perspective, graduates from Miami University and Ohio State in the same field start above $56,000.
The $30,000 in debt is actually higher than both state and national medians for marketing programs, creating an awkward imbalance. While the 0.82 debt-to-earnings ratio isn't catastrophic, you're looking at borrowing above-average amounts for below-average returns. Ohio offers dozens of marketing programs with stronger track records, making this particularly hard to justify unless there are compelling personal circumstances like proximity to home or specific institutional connections.
The small sample size (under 30 graduates) means these numbers could shift dramatically year to year, but that's a reason for caution rather than optimism. For a marketing degree in Ohio, families should expect significantly stronger first-year earnings than what this program has recently delivered.
Where University of Northwestern Ohio Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How University of Northwestern Ohio graduates compare to all programs nationally
Compare to Similar Programs in Ohio
Marketing bachelors's programs at peer institutions in Ohio (51 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $12,930 | $36,496 | β | $30,000 | 0.82 | |
| $17,809 | $59,043 | $75,634 | $21,963 | 0.37 | |
| $12,859 | $56,465 | $69,870 | $21,198 | 0.38 | |
| $6,178 | $55,022 | $64,113 | $25,000 | 0.45 | |
| $6,178 | $55,022 | $64,113 | $25,000 | 0.45 | |
| $6,178 | $55,022 | $64,113 | $25,000 | 0.45 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
Explore Related Programs
Marketing in Ohio
- Miami University-Oxford$59,043
- Ohio State University-Main Campus$56,465
- Ohio University-Chillicothe Campus$55,022
- Ohio University-Eastern Campus$55,022
- Ohio University-Southern Campus$55,022
Explore further
- All Programs covering the principles and practices of managing organizations, finances, and markets. Includes accounting, finance, marketing, management, entrepreneurship, and specialized fields like supply chain and real estate. programs nationwide
- All programs at University of Northwestern Ohio
- College programs in Ohio
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Northwestern Ohio, approximately 32% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 17 graduates with reported earnings and 19 graduates with debt data. Small samples may not be representative.