Marketing at University of Northwestern Ohio
Bachelor's Degree
Analysis
Starting at $36,496 in the first year, University of Northwestern Ohio's marketing graduates earn significantly less than typical Ohio marketing majors ($47,602 state median) and fall well below the national average of $44,728. The program ranks in just the 25th percentile statewide—meaning three-quarters of Ohio marketing programs deliver better outcomes—and sits in the bottom 5% nationally. For perspective, graduates from Miami University and Ohio State in the same field start above $56,000.
The $30,000 in debt is actually higher than both state and national medians for marketing programs, creating an awkward imbalance. While the 0.82 debt-to-earnings ratio isn't catastrophic, you're looking at borrowing above-average amounts for below-average returns. Ohio offers dozens of marketing programs with stronger track records, making this particularly hard to justify unless there are compelling personal circumstances like proximity to home or specific institutional connections.
The small sample size (under 30 graduates) means these numbers could shift dramatically year to year, but that's a reason for caution rather than optimism. For a marketing degree in Ohio, families should expect significantly stronger first-year earnings than what this program has recently delivered.
Where University of Northwestern Ohio Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of Northwestern Ohio graduates compare to all programs nationally
University of Northwestern Ohio graduates earn $36k, placing them in the 5th percentile of all marketing bachelors programs nationally.
Compare to Similar Programs in Ohio
Marketing bachelors's programs at peer institutions in Ohio (51 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of Northwestern Ohio | $36,496 | — | $30,000 | 0.82 |
| Miami University-Oxford | $59,043 | $75,634 | $21,963 | 0.37 |
| Ohio State University-Main Campus | $56,465 | $69,870 | $21,198 | 0.38 |
| Ohio University-Chillicothe Campus | $55,022 | $64,113 | $25,000 | 0.45 |
| Ohio University-Eastern Campus | $55,022 | $64,113 | $25,000 | 0.45 |
| Ohio University-Southern Campus | $55,022 | $64,113 | $25,000 | 0.45 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Ohio
Compare tuition, earnings, and debt across Ohio schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Miami University-Oxford Oxford | $17,809 | $59,043 | $21,963 |
| Ohio State University-Main Campus Columbus | $12,859 | $56,465 | $21,198 |
| Ohio University-Chillicothe Campus Chillicothe | $6,178 | $55,022 | $25,000 |
| Ohio University-Eastern Campus Saint Clairsville | $6,178 | $55,022 | $25,000 |
| Ohio University-Southern Campus Ironton | $6,178 | $55,022 | $25,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Northwestern Ohio, approximately 32% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 17 graduates with reported earnings and 19 graduates with debt data. Small samples may not be representative.