Marketing at University of West Georgia

University of West Georgia's marketing program sits in the middle of Georgia's competitive landscape—not a standout, but far from the bottom. With first-year earnings of $40,562 that climb to $52,304 by year four, graduates experience solid 29% growth that eventually catches up to the state median. However, they start notably behind peers at UGA ($52k) and several other state schools.

The debt picture is reasonable at $26,625, creating a manageable 0.66 ratio to first-year income that's better than typical marketing programs nationwide. Among Georgia's 26 marketing programs, this ranks at the 40th percentile—firmly mid-pack. The robust sample size of 100+ graduates makes these figures reliable, not statistical noise.

Here's the practical concern: your child will likely start their career earning about $2,000 less annually than the Georgia median for marketing majors, and roughly $11,000 less than UGA graduates. That gap narrows over time thanks to strong earnings growth, but those early years matter for establishing financial independence. For families prioritizing affordability and access—particularly given UWG's 42% Pell Grant population—this represents decent value. But if your student can gain admission to Georgia's flagship or other top-tier state programs, the higher starting salaries would justify the extra effort.