Analysis
Walsh University's marketing program carries $27,000 in debt—slightly above the state median but still manageable given what comparable Ohio programs produce. Based on 36 similar bachelor's programs across the state, first-year earnings typically hit around $47,600, placing Walsh right at the state average and above the national median of $44,728. By year four, graduates here reach $53,570, showing steady but unremarkable growth.
The debt-to-earnings ratio of 0.57 means students borrow about seven months of their first year's salary—a workable equation for most families. What's less clear is why graduates here haven't matched the earnings trajectory of Ohio's flagship programs like Miami University ($59,043) or Ohio State ($56,465), despite Walsh's competitive average SAT of 1210. The gap suggests either industry placement differences or geographic constraints affecting career paths.
The practical reality: your child would graduate with debt below Ohio's marketing average while earning roughly what their state peers make. The four-year earnings figure is actual data from Walsh graduates, which provides some confidence in the program's outcomes. However, the absence of first-year data means we're estimating based on what similar Ohio programs produce—Walsh's actual graduates might perform better or worse. If your student can minimize borrowing through scholarships or commuting, this becomes a safer bet than the estimates alone suggest.
Where Walsh University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Walsh University | — | $53,570 | — |
| Miami University-Oxford | $59,043 | $75,634 | +28% |
| Ohio State University-Main Campus | $56,465 | $69,870 | +24% |
| University of Dayton | $54,504 | $69,513 | +28% |
| Bowling Green State University-Main Campus | $47,272 | $64,541 | +37% |
Compare to Similar Programs in Ohio
Marketing bachelors's programs at peer institutions in Ohio (51 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $34,595 | $47,602* | $53,570 | $27,000 | — | |
| $17,809 | $59,043* | $75,634 | $21,963 | 0.37 | |
| $12,859 | $56,465* | $69,870 | $21,198 | 0.38 | |
| $6,178 | $55,022* | $64,113 | $25,000 | 0.45 | |
| $6,178 | $55,022* | $64,113 | $25,000 | 0.45 | |
| $6,178 | $55,022* | $64,113 | $25,000 | 0.45 | |
| National Median | — | $44,728* | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Walsh University, approximately 23% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 36 similar programs in OH. Actual outcomes may vary.