Median Earnings (1yr)
$60,215
95th percentile
Median Debt
$17,031
1% below national median

Analysis

Weber State's General Sales program delivers exceptional outcomes that dramatically outpace national norms—graduates earn $60,215 their first year, more than double the $27,837 national median for this associate's degree. That 95th percentile performance nationally puts this program in a league of its own, even surpassing what most bachelor's-level business programs achieve. The $17,031 debt load creates a highly favorable 0.28 debt-to-earnings ratio, meaning graduates could theoretically pay off loans with less than four months of gross income.

The state context requires some interpretation: Weber State ranks at the 60th percentile among Utah's two programs offering this degree, which simply reflects that both Utah schools deliver strong outcomes—the state median matches Weber State's numbers exactly. This isn't a knock on the program; it confirms that Utah students in general sales have access to robust local employment markets that pay associate's degree holders significantly above national rates.

For families concerned about return on investment, this program offers one of the clearest value propositions you'll find at the associate's degree level. Graduates enter the workforce with minimal debt and earning power that rivals many four-year degrees. The moderate sample size (30-100 graduates) provides reasonable confidence in these outcomes without suggesting the program is untested.

Where Weber State University Stands

Earnings vs. debt across all general sales, merchandising associates's programs nationally

Earnings Distribution

How Weber State University graduates compare to all programs nationally

Compare to Similar Programs Nationally

General Sales, Merchandising associates's programs at top institutions nationally

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Weber State UniversityOgden$6,391$60,215$17,0310.28
Minnesota State Community and Technical CollegeFergus Falls$5,900$39,563$45,802$17,5000.44
Harrisburg Area Community CollegeHarrisburg$7,373$38,826$19,903$21,1410.54
Midlands Technical CollegeWest Columbia$4,788$28,150$16,3610.58
Greenville Technical CollegeGreenville$5,639$27,524$27,978$13,9530.51
Huntington Junior CollegeHuntington$10,050$25,876$22,460$27,8331.08
National Median$27,837$17,2660.62

Career Paths

Occupations commonly associated with general sales, merchandising graduates

Business Teachers, Postsecondary

Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products

Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, chemistry, and electronics, normally obtained from at least 2 years of postsecondary education.

$74,100/yrJobs growth:

Solar Sales Representatives and Assessors

Contact new or existing customers to determine their solar equipment needs, suggest systems or equipment, or estimate costs.

$74,100/yrJobs growth:

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

$74,100/yrJobs growth:

Advertising Sales Agents

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

$61,460/yrJobs growth:High school diploma or equivalent

Travel Agents

Plan and sell transportation and accommodations for customers. Determine destination, modes of transportation, travel dates, costs, and accommodations required. May also describe, plan, and arrange itineraries and sell tour packages. May assist in resolving clients' travel problems.

$48,450/yrJobs growth:High school diploma or equivalent

Parts Salespersons

Sell spare and replacement parts and equipment in repair shop or parts store.

$34,730/yrJobs growth:No formal educational credential

Wholesale and Retail Buyers, Except Farm Products

Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. May negotiate contracts. Includes assistant wholesale and retail buyers of nonfarm products.

Purchasing Agents, Except Wholesale, Retail, and Farm Products

Purchase machinery, equipment, tools, parts, supplies, or services necessary for the operation of an establishment. Purchase raw or semifinished materials for manufacturing. May negotiate contracts.

First-Line Supervisors of Retail Sales Workers

Directly supervise and coordinate activities of retail sales workers in an establishment or department. Duties may include management functions, such as purchasing, budgeting, accounting, and personnel work, in addition to supervisory duties.

First-Line Supervisors of Non-Retail Sales Workers

Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties such as budgeting, accounting, and personnel work, in addition to supervisory duties.

Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel

Sell services to individuals or businesses. May describe options or resolve client problems.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Weber State University, approximately 16% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 71 graduates with reported earnings and 44 graduates with debt data. Small samples may not be representative.