Analysis
Weber State's General Sales program delivers exceptional outcomes that dramatically outpace national norms—graduates earn $60,215 their first year, more than double the $27,837 national median for this associate's degree. That 95th percentile performance nationally puts this program in a league of its own, even surpassing what most bachelor's-level business programs achieve. The $17,031 debt load creates a highly favorable 0.28 debt-to-earnings ratio, meaning graduates could theoretically pay off loans with less than four months of gross income.
The state context requires some interpretation: Weber State ranks at the 60th percentile among Utah's two programs offering this degree, which simply reflects that both Utah schools deliver strong outcomes—the state median matches Weber State's numbers exactly. This isn't a knock on the program; it confirms that Utah students in general sales have access to robust local employment markets that pay associate's degree holders significantly above national rates.
For families concerned about return on investment, this program offers one of the clearest value propositions you'll find at the associate's degree level. Graduates enter the workforce with minimal debt and earning power that rivals many four-year degrees. The moderate sample size (30-100 graduates) provides reasonable confidence in these outcomes without suggesting the program is untested.
Where Weber State University Stands
Earnings vs. debt across all general sales, merchandising associates's programs nationally
Earnings Distribution
How Weber State University graduates compare to all programs nationally
Compare to Similar Programs Nationally
General Sales, Merchandising associates's programs at top institutions nationally
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $6,391 | $60,215 | — | $17,031 | 0.28 | |
| $5,900 | $39,563 | $45,802 | $17,500 | 0.44 | |
| $7,373 | $38,826 | $19,903 | $21,141 | 0.54 | |
| $4,788 | $28,150 | — | $16,361 | 0.58 | |
| $5,639 | $27,524 | $27,978 | $13,953 | 0.51 | |
| $10,050 | $25,876 | $22,460 | $27,833 | 1.08 | |
| National Median | — | $27,837 | — | $17,266 | 0.62 |
Career Paths
Occupations commonly associated with general sales, merchandising graduates
Business Teachers, Postsecondary
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
Solar Sales Representatives and Assessors
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Advertising Sales Agents
Travel Agents
Parts Salespersons
Wholesale and Retail Buyers, Except Farm Products
Purchasing Agents, Except Wholesale, Retail, and Farm Products
First-Line Supervisors of Retail Sales Workers
First-Line Supervisors of Non-Retail Sales Workers
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Weber State University, approximately 16% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 71 graduates with reported earnings and 44 graduates with debt data. Small samples may not be representative.