Marketing at Whitworth University
Bachelor's Degree
Analysis
Whitworth's marketing graduates earn roughly $3,400 less than the Washington state median for this program and trail national figures as well, landing in the 40th percentile statewide. That puts them about $9,000 behind University of Washington graduates and even behind Washington State's numbers. For a program charging enough to generate $26,610 in median debt—$8,000 more than the typical Washington marketing graduate carries—these outcomes raise questions about return on investment.
The debt-to-earnings ratio of 0.63 isn't catastrophic, and Whitworth's relatively low admission barriers (87% acceptance rate) mean it serves students who might not access flagship programs. But families should recognize they're paying private school prices for below-average state outcomes. Since Washington has 12 programs to choose from, including several public options with stronger earnings and lower debt, the value case here depends heavily on fit factors beyond pure economics.
The major caveat: this data comes from fewer than 30 graduates, so these figures could shift significantly year to year. If Whitworth's community and smaller setting matter to your student, the debt load is manageable. But if career earnings are the priority, Washington's public universities deliver noticeably better financial outcomes for marketing majors at lower cost.
Where Whitworth University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Whitworth University graduates compare to all programs nationally
Whitworth University graduates earn $42k, placing them in the 35th percentile of all marketing bachelors programs nationally.
Compare to Similar Programs in Washington
Marketing bachelors's programs at peer institutions in Washington (12 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Whitworth University | $42,445 | — | $26,610 | 0.63 |
| University of Washington-Seattle Campus | $51,530 | $67,757 | $15,171 | 0.29 |
| University of Washington-Bothell Campus | $51,530 | $67,757 | $15,171 | 0.29 |
| University of Washington-Tacoma Campus | $51,530 | $67,757 | $15,171 | 0.29 |
| Washington State University | $47,051 | $69,991 | $19,949 | 0.42 |
| Seattle University | $44,714 | $65,906 | $20,750 | 0.46 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Washington
Compare tuition, earnings, and debt across Washington schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Washington-Seattle Campus Seattle | $12,643 | $51,530 | $15,171 |
| University of Washington-Bothell Campus Bothell | $12,559 | $51,530 | $15,171 |
| University of Washington-Tacoma Campus Tacoma | $12,817 | $51,530 | $15,171 |
| Washington State University Pullman | $12,997 | $47,051 | $19,949 |
| Seattle University Seattle | $54,285 | $44,714 | $20,750 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Whitworth University, approximately 28% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 24 graduates with reported earnings and 22 graduates with debt data. Small samples may not be representative.