Analysis
Wittenberg's marketing graduates earn $48,832 in their first year—a solid outcome that outpaces both the national median ($44,728) and the Ohio median ($47,602) for bachelor's programs in this field. That puts this program in the 69th percentile nationally and 60th in Ohio, performing better than roughly two-thirds of marketing programs nationwide. The debt picture, based on comparable programs at similar Ohio schools, suggests around $27,000 at graduation, creating a debt-to-earnings ratio of 0.55—manageable by typical standards.
What's worth noting is the gap between Wittenberg and Ohio's flagship programs. Miami University and Ohio State marketing graduates start around $56,000-$59,000, about $10,000 ahead. That difference matters when the debt loads are likely similar. However, Wittenberg's 91% admission rate means your child faces less pressure in the application process, and if they're competitive for those top programs, they should apply there too.
For anxious parents, the practical takeaway is this: Wittenberg's marketing program delivers above-average outcomes with debt that shouldn't be crushing, but it's not the strongest performer in Ohio. If your child has the academic profile for Miami or Ohio State (Wittenberg's average SAT is 1153), pursue those options. If Wittenberg is the safety school or the best fit otherwise, the estimated numbers suggest it won't leave them financially underwater—just starting a few steps behind peers from more selective programs.
Where Wittenberg University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Wittenberg University graduates compare to all programs nationally
Compare to Similar Programs in Ohio
Marketing bachelors's programs at peer institutions in Ohio (51 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $44,602 | $48,832 | — | $27,000* | — | |
| $17,809 | $59,043 | $75,634 | $21,963* | 0.37 | |
| $12,859 | $56,465 | $69,870 | $21,198* | 0.38 | |
| $6,178 | $55,022 | $64,113 | $25,000* | 0.45 | |
| $6,178 | $55,022 | $64,113 | $25,000* | 0.45 | |
| $6,178 | $55,022 | $64,113 | $25,000* | 0.45 | |
| National Median | — | $44,728 | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Wittenberg University, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 19 graduates with reported earnings and 18 graduates with debt data. Small samples may not be representative.