Based on U.S. Department of Education data (October 2025 release). Some figures are estimates based on similar programs β see details below.
Analysis
Wittenberg's marketing graduates earn $48,832 in their first yearβa solid outcome that outpaces both the national median ($44,728) and the Ohio median ($47,602) for bachelor's programs in this field. That puts this program in the 69th percentile nationally and 60th in Ohio, performing better than roughly two-thirds of marketing programs nationwide. The debt picture, based on comparable programs at similar Ohio schools, suggests around $27,000 at graduation, creating a debt-to-earnings ratio of 0.55βmanageable by typical standards.
What's worth noting is the gap between Wittenberg and Ohio's flagship programs. Miami University and Ohio State marketing graduates start around $56,000-$59,000, about $10,000 ahead. That difference matters when the debt loads are likely similar. However, Wittenberg's 91% admission rate means your child faces less pressure in the application process, and if they're competitive for those top programs, they should apply there too.
For anxious parents, the practical takeaway is this: Wittenberg's marketing program delivers above-average outcomes with debt that shouldn't be crushing, but it's not the strongest performer in Ohio. If your child has the academic profile for Miami or Ohio State (Wittenberg's average SAT is 1153), pursue those options. If Wittenberg is the safety school or the best fit otherwise, the estimated numbers suggest it won't leave them financially underwaterβjust starting a few steps behind peers from more selective programs.
Where Wittenberg University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Wittenberg University graduates compare to all programs nationally
Compare to Similar Programs in Ohio
Marketing bachelors's programs at peer institutions in Ohio (51 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $44,602 | $48,832 | β | $27,000* | β | |
| $17,809 | $59,043 | $75,634 | $21,963* | 0.37 | |
| $12,859 | $56,465 | $69,870 | $21,198* | 0.38 | |
| $6,178 | $55,022 | $64,113 | $25,000* | 0.45 | |
| $6,178 | $55,022 | $64,113 | $25,000* | 0.45 | |
| $6,178 | $55,022 | $64,113 | $25,000* | 0.45 | |
| National Median | β | $44,728 | β | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
Explore Related Programs
Marketing in Ohio
- Miami University-Oxford$59,043
- Ohio State University-Main Campus$56,465
- Ohio University-Chillicothe Campus$55,022
- Ohio University-Eastern Campus$55,022
- Ohio University-Southern Campus$55,022
Explore further
- All Programs covering the principles and practices of managing organizations, finances, and markets. Includes accounting, finance, marketing, management, entrepreneurship, and specialized fields like supply chain and real estate. programs nationwide
- All programs at Wittenberg University
- College programs in Ohio
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Wittenberg University, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 19 graduates with reported earnings and 18 graduates with debt data. Small samples may not be representative.