Marketing at Wright State University-Main Campus
Bachelor's Degree
Analysis
Wright State's marketing program shows something unusual: graduates earn less than both the national and Ohio medians initially ($43,722 versus $44,728 nationally and $47,602 statewide), placing them in the 40th percentile among Ohio marketing programs. However, by year four, earnings jump to $56,544—a 29% increase that closes much of that gap and approaches what graduates from Ohio State and Miami earn right out of the gate. This trajectory suggests Wright State graduates may be starting in more junior roles but advancing quickly.
The $26,000 debt load is reasonable, creating a manageable 0.59 debt-to-earnings ratio even with the modest starting salary. That's actually slightly better than the typical Ohio marketing graduate ($25,000) and substantially below the national median. Combined with Wright State's 95% admission rate and significant Pell Grant population, this accessibility matters—students aren't taking on private-school debt while building careers.
The question is whether your child can weather that first year or two of below-market earnings. If they're comfortable starting lower but confident in their ability to advance (or willing to job-hop strategically), the strong earnings growth and modest debt create a workable path. If they need immediate earning power out of college, programs at Ohio State or Miami deliver $12,000-$15,000 more on day one.
Where Wright State University-Main Campus Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Wright State University-Main Campus graduates compare to all programs nationally
Wright State University-Main Campus graduates earn $44k, placing them in the 44th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Ohio
Marketing bachelors's programs at peer institutions in Ohio (51 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Wright State University-Main Campus | $43,722 | $56,544 | $26,000 | 0.59 |
| Miami University-Oxford | $59,043 | $75,634 | $21,963 | 0.37 |
| Ohio State University-Main Campus | $56,465 | $69,870 | $21,198 | 0.38 |
| Ohio University-Chillicothe Campus | $55,022 | $64,113 | $25,000 | 0.45 |
| Ohio University-Eastern Campus | $55,022 | $64,113 | $25,000 | 0.45 |
| Ohio University-Southern Campus | $55,022 | $64,113 | $25,000 | 0.45 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Ohio
Compare tuition, earnings, and debt across Ohio schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Miami University-Oxford Oxford | $17,809 | $59,043 | $21,963 |
| Ohio State University-Main Campus Columbus | $12,859 | $56,465 | $21,198 |
| Ohio University-Chillicothe Campus Chillicothe | $6,178 | $55,022 | $25,000 |
| Ohio University-Eastern Campus Saint Clairsville | $6,178 | $55,022 | $25,000 |
| Ohio University-Southern Campus Ironton | $6,178 | $55,022 | $25,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Wright State University-Main Campus, approximately 33% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 102 graduates with reported earnings and 95 graduates with debt data. Small samples may not be representative.