Analysis
Xavier's marketing graduates start at $48,015—better than most marketing programs nationally but middle-of-the-pack for Ohio—then jump 28% to reach $61,629 within four years. That earnings trajectory matters more than the starting point: while graduates initially trail flagship programs like Ohio State by $8,000, they're closing that gap rapidly and ending up well ahead of typical marketing grads nationwide.
The financial foundation here is solid. At $26,466 in median debt (slightly above the state median but below national averages), graduates owe about half their first-year salary—a manageable starting position that becomes increasingly comfortable as earnings rise. Among Ohio's 51 marketing programs, Xavier sits comfortably in the 60th percentile, meaning three out of five programs deliver lower earnings.
The moderate sample size suggests these numbers are reliable without being based on just a handful of graduates. For families willing to invest in a private Jesuit education, Xavier delivers measurable returns: graduates are earning $17,000 more than the national median for marketing majors by year four. The real value proposition isn't the starting salary—it's the earning power graduates build over those first few years after graduation.
Where Xavier University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Xavier University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Xavier University | $48,015 | $61,629 | +28% |
| Miami University-Oxford | $59,043 | $75,634 | +28% |
| Ohio State University-Main Campus | $56,465 | $69,870 | +24% |
| University of Dayton | $54,504 | $69,513 | +28% |
| Bowling Green State University-Main Campus | $47,272 | $64,541 | +37% |
Compare to Similar Programs in Ohio
Marketing bachelors's programs at peer institutions in Ohio (51 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $48,125 | $48,015 | $61,629 | $26,466 | 0.55 | |
| $17,809 | $59,043 | $75,634 | $21,963 | 0.37 | |
| $12,859 | $56,465 | $69,870 | $21,198 | 0.38 | |
| $6,178 | $55,022 | $64,113 | $25,000 | 0.45 | |
| $6,178 | $55,022 | $64,113 | $25,000 | 0.45 | |
| $6,178 | $55,022 | $64,113 | $25,000 | 0.45 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Xavier University, approximately 14% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 93 graduates with reported earnings and 98 graduates with debt data. Small samples may not be representative.