Marketing at Austin Peay State University
Bachelor's Degree
Analysis
Austin Peay's marketing program produces first-year earnings of just $31,334—roughly $9,500 below Tennessee's state median and nearly $13,400 below the national benchmark. This places graduates in the bottom 5% nationally among marketing programs, a significant gap that persists even when comparing only to Tennessee schools, where this program ranks in just the 25th percentile. For context, marketing graduates from UT-Knoxville and Belmont earn nearly $47,000 their first year out, about 50% more than Austin Peay alumni.
The debt load of $23,291 is fairly typical, creating a debt-to-earnings ratio of 0.74 that technically falls within acceptable ranges. However, this metric obscures the real challenge: paying back even average debt becomes considerably harder when starting salaries are this low. The moderate sample size suggests these figures are reasonably reliable, not an anomaly.
For families considering this program, the question becomes whether the 96% admission rate and accessibility justify the earnings deficit. If your child has admission offers from UT-Knoxville, Belmont, or even Middle Tennessee State, those programs deliver substantially better career outcomes. Austin Peay might work for students who need to stay local in Clarksville or require the open-access model, but recognize you're accepting a significant earnings discount compared to other Tennessee options.
Where Austin Peay State University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Austin Peay State University graduates compare to all programs nationally
Austin Peay State University graduates earn $31k, placing them in the 5th percentile of all marketing bachelors programs nationally.
Compare to Similar Programs in Tennessee
Marketing bachelors's programs at peer institutions in Tennessee (23 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Austin Peay State University | $31,334 | — | $23,291 | 0.74 |
| Belmont University | $46,968 | $48,037 | — | — |
| The University of Tennessee-Knoxville | $46,896 | $55,676 | $19,500 | 0.42 |
| University of Memphis | $43,986 | $48,886 | $21,904 | 0.50 |
| Middle Tennessee State University | $43,612 | $54,938 | $20,708 | 0.47 |
| Lipscomb University | $41,660 | — | $24,625 | 0.59 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Tennessee
Compare tuition, earnings, and debt across Tennessee schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Belmont University Nashville | $41,320 | $46,968 | — |
| The University of Tennessee-Knoxville Knoxville | $13,484 | $46,896 | $19,500 |
| University of Memphis Memphis | $10,344 | $43,986 | $21,904 |
| Middle Tennessee State University Murfreesboro | $9,506 | $43,612 | $20,708 |
| Lipscomb University Nashville | $38,824 | $41,660 | $24,625 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Austin Peay State University, approximately 46% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 36 graduates with reported earnings and 40 graduates with debt data. Small samples may not be representative.