Specialized Sales, Merchandising and Marketing Operations at Baylor University

Baylor's specialized marketing program significantly outperforms most alternatives, with first-year earnings of $43,414 placing it in the 85th percentile nationally—about 21% above what typical graduates in this field earn. While it ranks in the middle of Texas programs (60th percentile in the state), that's because it's competing against schools like TCU where tuition runs considerably higher. Among the more accessible Texas options, Baylor delivers competitive outcomes with debt levels that are actually manageable.

The financial picture here works in students' favor. At just over $23,000 in median debt—below both national and state medians for this program—graduates face a debt-to-earnings ratio of 0.53, meaning debt equals roughly half of first year income. The 30% earnings jump to $56,399 by year four suggests strong career trajectory, which matters for a field where professional networks and skill development drive advancement.

For parents weighing the private school price tag, Baylor delivers tangible returns that justify the investment. You're getting earnings that beat three-quarters of similar programs nationally, with debt loads that are lower than average. The moderate sample size means these outcomes are reasonably consistent across graduates. If your student is serious about a career in sales or merchandising, this program offers a clear path to solid mid-career earnings without the debt burden that often accompanies private university degrees.