Specialized Sales, Merchandising and Marketing Operations at University of North Texas

UNT's specialized marketing program delivers something increasingly rare: solid first-year earnings that actually grow over time. Graduates start at nearly $40K—well above both national and Texas medians—and see meaningful 21% growth by year four. That upward trajectory matters in a field where some programs show stagnant or declining wages. The debt load of $23,250 translates to a manageable 0.58 ratio to first-year earnings, meaning graduates can realistically service these loans without financial strain.

The rankings tell an interesting story about value versus prestige. While UNT trails the private options like Baylor and TCU in absolute earnings (those schools hit $42K-43K), it's competing respectably at a fraction of what those institutions likely charge in tuition. At 60th percentile in Texas, this program lands squarely in the middle tier—not the state's strongest, but performing better than half the competition with debt levels right at the state median.

For families evaluating this against other Texas options, UNT offers a straightforward value proposition: you'll likely start earning more than graduates from Texas State or Texas Woman's University, carry comparable debt, and see your income grow rather than plateau. The 72nd national percentile ranking confirms this isn't just a Texas phenomenon—it's a legitimately competitive program that positions graduates well for entry into sales and marketing roles.