Median Earnings (1yr)
$35,299
47th percentile (40th in TX)
Median Debt
$23,108
14% below national median
Debt-to-Earnings
0.65
Manageable
Sample Size
37
Adequate data

Analysis

Texas Woman's University graduates in this program start below both national and state medians at $35,299, but here's where it gets interesting: earnings jump 30% to $45,697 by year four—a growth rate that suggests graduates are developing valuable skills that employers increasingly reward. While initial placement may lag behind top Texas programs like Baylor ($43,414) or TCU ($42,712), TWU graduates end up outpacing even UNT's starting salaries by year four, all while carrying significantly less debt than the national median ($23,108 vs. $26,750).

The 40th percentile ranking among Texas programs tells only part of the story. With a debt-to-earnings ratio of just 0.65, graduates can realistically pay down their loans while building careers that gain momentum. The 30% earnings growth from year one to year four is particularly noteworthy—it indicates this program isn't just placing students in entry-level retail positions but preparing them for advancement into management or specialized sales roles. TWU's high Pell grant percentage (40%) also means this outcome is accessible to students from diverse economic backgrounds.

For families weighing this program against pricier alternatives, the combination of manageable debt and strong earnings trajectory makes TWU a practical choice. You're trading a slightly slower start for solid mid-career positioning without the debt burden that can hamstring graduates from more expensive programs.

Where Texas Woman's University Stands

Earnings vs. debt across all specialized sales, merchandising and marketing operations bachelors's programs nationally

Texas Woman's UniversityOther specialized sales, merchandising and marketing operations programs

Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.

Earnings Distribution

How Texas Woman's University graduates compare to all programs nationally

Texas Woman's University graduates earn $35k, placing them in the 47th percentile of all specialized sales, merchandising and marketing operations bachelors programs nationally.

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.

Compare to Similar Programs in Texas

Specialized Sales, Merchandising and Marketing Operations bachelors's programs at peer institutions in Texas (8 total in state)

SchoolEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Texas Woman's University$35,299$45,697$23,1080.65
Baylor University$43,414$56,399$23,1150.53
Texas Christian University$42,712$49,823$19,5000.46
University of North Texas$39,787$48,283$23,2500.58
Texas Tech University$36,686$50,192$22,3170.61
Texas State University$33,040$48,908$24,1560.73
National Median$35,806—$26,7500.75

Other Specialized Sales, Merchandising and Marketing Operations Programs in Texas

Compare tuition, earnings, and debt across Texas schools

SchoolIn-State TuitionEarnings (1yr)Debt
Baylor University
Waco
$54,844$43,414$23,115
Texas Christian University
Fort Worth
$57,220$42,712$19,500
University of North Texas
Denton
$11,164$39,787$23,250
Texas Tech University
Lubbock
$11,852$36,686$22,317
Texas State University
San Marcos
$11,450$33,040$24,156

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Texas Woman's University, approximately 40% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 37 graduates with reported earnings and 30 graduates with debt data. Small samples may not be representative.