Specialized Sales, Merchandising and Marketing Operations at Texas Woman's University
Bachelor's Degree
twu.eduAnalysis
Texas Woman's University graduates in this program start below both national and state medians at $35,299, but here's where it gets interesting: earnings jump 30% to $45,697 by year four—a growth rate that suggests graduates are developing valuable skills that employers increasingly reward. While initial placement may lag behind top Texas programs like Baylor ($43,414) or TCU ($42,712), TWU graduates end up outpacing even UNT's starting salaries by year four, all while carrying significantly less debt than the national median ($23,108 vs. $26,750).
The 40th percentile ranking among Texas programs tells only part of the story. With a debt-to-earnings ratio of just 0.65, graduates can realistically pay down their loans while building careers that gain momentum. The 30% earnings growth from year one to year four is particularly noteworthy—it indicates this program isn't just placing students in entry-level retail positions but preparing them for advancement into management or specialized sales roles. TWU's high Pell grant percentage (40%) also means this outcome is accessible to students from diverse economic backgrounds.
For families weighing this program against pricier alternatives, the combination of manageable debt and strong earnings trajectory makes TWU a practical choice. You're trading a slightly slower start for solid mid-career positioning without the debt burden that can hamstring graduates from more expensive programs.
Where Texas Woman's University Stands
Earnings vs. debt across all specialized sales, merchandising and marketing operations bachelors's programs nationally
Earnings Distribution
How Texas Woman's University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Texas Woman's University | $35,299 | $45,697 | +29% |
| Baylor University | $43,414 | $56,399 | +30% |
| Texas Tech University | $36,686 | $50,192 | +37% |
| Texas Christian University | $42,712 | $49,823 | +17% |
| Texas State University | $33,040 | $48,908 | +48% |
Compare to Similar Programs in Texas
Specialized Sales, Merchandising and Marketing Operations bachelors's programs at peer institutions in Texas (8 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $8,648 | $35,299 | $45,697 | $23,108 | 0.65 | |
| $54,844 | $43,414 | $56,399 | $23,115 | 0.53 | |
| $57,220 | $42,712 | $49,823 | $19,500 | 0.46 | |
| $11,164 | $39,787 | $48,283 | $23,250 | 0.58 | |
| $11,852 | $36,686 | $50,192 | $22,317 | 0.61 | |
| $11,450 | $33,040 | $48,908 | $24,156 | 0.73 | |
| National Median | — | $35,806 | — | $26,750 | 0.75 |
Career Paths
Occupations commonly associated with specialized sales, merchandising and marketing operations graduates
Marketing Managers
Models
Securities, Commodities, and Financial Services Sales Agents
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Travel Agents
Parts Salespersons
Wholesale and Retail Buyers, Except Farm Products
Merchandise Displayers and Window Trimmers
First-Line Supervisors of Retail Sales Workers
First-Line Supervisors of Non-Retail Sales Workers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Texas Woman's University, approximately 40% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 37 graduates with reported earnings and 30 graduates with debt data. Small samples may not be representative.