Median Earnings (1yr)
$35,299
47th percentile
40th percentile in Texas
Median Debt
$23,108
14% below national median

Analysis

Texas Woman's University graduates in this program start below both national and state medians at $35,299, but here's where it gets interesting: earnings jump 30% to $45,697 by year four—a growth rate that suggests graduates are developing valuable skills that employers increasingly reward. While initial placement may lag behind top Texas programs like Baylor ($43,414) or TCU ($42,712), TWU graduates end up outpacing even UNT's starting salaries by year four, all while carrying significantly less debt than the national median ($23,108 vs. $26,750).

The 40th percentile ranking among Texas programs tells only part of the story. With a debt-to-earnings ratio of just 0.65, graduates can realistically pay down their loans while building careers that gain momentum. The 30% earnings growth from year one to year four is particularly noteworthy—it indicates this program isn't just placing students in entry-level retail positions but preparing them for advancement into management or specialized sales roles. TWU's high Pell grant percentage (40%) also means this outcome is accessible to students from diverse economic backgrounds.

For families weighing this program against pricier alternatives, the combination of manageable debt and strong earnings trajectory makes TWU a practical choice. You're trading a slightly slower start for solid mid-career positioning without the debt burden that can hamstring graduates from more expensive programs.

Where Texas Woman's University Stands

Earnings vs. debt across all specialized sales, merchandising and marketing operations bachelors's programs nationally

Earnings Distribution

How Texas Woman's University graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Texas Woman's University$35,299$45,697+29%
Baylor University$43,414$56,399+30%
Texas Tech University$36,686$50,192+37%
Texas Christian University$42,712$49,823+17%
Texas State University$33,040$48,908+48%

Compare to Similar Programs in Texas

Specialized Sales, Merchandising and Marketing Operations bachelors's programs at peer institutions in Texas (8 total in state)

Scroll to see more →

SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Texas Woman's UniversityDenton$8,648$35,299$45,697$23,1080.65
Baylor UniversityWaco$54,844$43,414$56,399$23,1150.53
Texas Christian UniversityFort Worth$57,220$42,712$49,823$19,5000.46
University of North TexasDenton$11,164$39,787$48,283$23,2500.58
Texas Tech UniversityLubbock$11,852$36,686$50,192$22,3170.61
Texas State UniversitySan Marcos$11,450$33,040$48,908$24,1560.73
National Median$35,806$26,7500.75

Career Paths

Occupations commonly associated with specialized sales, merchandising and marketing operations graduates

Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

$159,660/yrJobs growth:Bachelor's degree

Models

Model garments or other apparel and accessories for prospective buyers at fashion shows, private showings, or retail establishments. May pose for photos to be used in magazines or advertisements. May pose as subject for paintings, sculptures, and other types of artistic expression.

$89,990/yrJobs growth:No formal educational credential

Securities, Commodities, and Financial Services Sales Agents

Buy and sell securities or commodities in investment and trading firms, or provide financial services to businesses and individuals. May advise customers about stocks, bonds, mutual funds, commodities, and market conditions.

$78,140/yrJobs growth:Bachelor's degree

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

$76,950/yrJobs growth:Bachelor's degree

Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

$76,950/yrJobs growth:Bachelor's degree

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

$74,100/yrJobs growth:

Travel Agents

Plan and sell transportation and accommodations for customers. Determine destination, modes of transportation, travel dates, costs, and accommodations required. May also describe, plan, and arrange itineraries and sell tour packages. May assist in resolving clients' travel problems.

$48,450/yrJobs growth:High school diploma or equivalent

Parts Salespersons

Sell spare and replacement parts and equipment in repair shop or parts store.

$34,730/yrJobs growth:No formal educational credential

Wholesale and Retail Buyers, Except Farm Products

Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. May negotiate contracts. Includes assistant wholesale and retail buyers of nonfarm products.

Merchandise Displayers and Window Trimmers

Plan and erect commercial displays, such as those in windows and interiors of retail stores and at trade exhibitions.

First-Line Supervisors of Retail Sales Workers

Directly supervise and coordinate activities of retail sales workers in an establishment or department. Duties may include management functions, such as purchasing, budgeting, accounting, and personnel work, in addition to supervisory duties.

First-Line Supervisors of Non-Retail Sales Workers

Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties such as budgeting, accounting, and personnel work, in addition to supervisory duties.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Texas Woman's University, approximately 40% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 37 graduates with reported earnings and 30 graduates with debt data. Small samples may not be representative.