Analysis
Berkeley College's marketing program starts graduates at just $33,510โbelow even New Jersey's median of $38,254 and dramatically below top state programs like Seton Hall ($50,200). While the program ranks at the 40th percentile among New Jersey marketing programs, that's misleading: graduates here earn $15,000 less than Rutgers graduates in their first year. Combined with $44,088 in debt (nearly double both state and national medians), graduates face a debt load 1.3 times their starting salary.
The earnings trajectory does improve significantly, jumping to $50,424 by year fourโa 51% increase that eventually surpasses both state and national medians. However, this requires enduring several years of steep loan payments on an entry-level salary. With 60% of students receiving Pell grants, many families here are already stretching financially, making this debt burden particularly concerning.
The small sample size (under 30 graduates) adds uncertainty to these figures, but even accounting for variability, the fundamentals remain challenging. Parents should understand that this program requires accepting below-market starting pay and above-market debt, betting on substantial mid-career growth to make the numbers work. For families without financial cushion, that's a risky proposition when other New Jersey schools offer marketing programs with stronger immediate outcomes.
Where Berkeley College-Woodland Park Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Berkeley College-Woodland Park graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Berkeley College-Woodland Park | $33,510 | $50,424 | +50% |
| Seton Hall University | $50,200 | $70,858 | +41% |
| Fairleigh Dickinson University-Metropolitan Campus | $33,954 | $64,985 | +91% |
| Fairleigh Dickinson University-Florham Campus | $33,954 | $64,985 | +91% |
| Rutgers University-Camden | $48,645 | $64,960 | +34% |
Compare to Similar Programs in New Jersey
Marketing bachelors's programs at peer institutions in New Jersey (18 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $28,600 | $33,510 | $50,424 | $44,088 | 1.32 | |
| $51,370 | $50,200 | $70,858 | $23,250 | 0.46 | |
| $16,586 | $48,645 | $64,960 | $20,731 | 0.43 | |
| $17,079 | $48,645 | $64,960 | $20,731 | 0.43 | |
| $17,239 | $48,645 | $64,960 | $20,731 | 0.43 | |
| $38,900 | $44,352 | $55,199 | $27,000 | 0.61 | |
| National Median | โ | $44,728 | โ | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Berkeley College-Woodland Park, approximately 60% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.