Analysis
FDU-Florham's marketing program shows an unusual pattern: graduates start well behind their peers but experience remarkable income growth. That first-year salary of $33,954 ranks in just the 5th percentile nationally—meaning 95% of marketing programs produce better immediate outcomes. However, by year four, earnings nearly double to $64,985, a 91% jump that significantly outpaces typical marketing career trajectories.
This delayed payoff creates a real financial challenge. While the $25,000 debt load is close to national norms, combining it with a below-average starting salary means new graduates face a tighter budget in those critical first years. Among New Jersey's 18 marketing programs, this one ranks at the 40th percentile—middle of the pack for the state, but still trailing the Rutgers campuses and Seton Hall by $15,000 or more at graduation. Given FDU's 95% admission rate, many students may be choosing accessibility over immediate earning power.
The key question is whether you're comfortable with a tough first year or two post-graduation. If your child has family support to help bridge that gap—or is willing to live lean initially—the strong earnings growth suggests the investment eventually pays off. But for families counting on that first paycheck to immediately cover loan payments, this trajectory could create unnecessary stress when other New Jersey options deliver better returns from day one.
Where Fairleigh Dickinson University-Florham Campus Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Fairleigh Dickinson University-Florham Campus graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Fairleigh Dickinson University-Florham Campus | $33,954 | $64,985 | +91% |
| Seton Hall University | $50,200 | $70,858 | +41% |
| Fairleigh Dickinson University-Metropolitan Campus | $33,954 | $64,985 | +91% |
| Rutgers University-New Brunswick | $48,645 | $64,960 | +34% |
| Rutgers University-Camden | $48,645 | $64,960 | +34% |
Compare to Similar Programs in New Jersey
Marketing bachelors's programs at peer institutions in New Jersey (18 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $35,822 | $33,954 | $64,985 | $25,000 | 0.74 | |
| $51,370 | $50,200 | $70,858 | $23,250 | 0.46 | |
| $16,586 | $48,645 | $64,960 | $20,731 | 0.43 | |
| $17,079 | $48,645 | $64,960 | $20,731 | 0.43 | |
| $17,239 | $48,645 | $64,960 | $20,731 | 0.43 | |
| $38,900 | $44,352 | $55,199 | $27,000 | 0.61 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Fairleigh Dickinson University-Florham Campus, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 47 graduates with reported earnings and 54 graduates with debt data. Small samples may not be representative.