Marketing at Fairleigh Dickinson University-Metropolitan Campus
Bachelor's Degree
Analysis
At first glance, FDU-Metropolitan's marketing program looks worrisome—that $33,954 first-year salary ranks in just the 5th percentile nationally. But here's what matters: four years out, graduates earn $64,985, representing 91% growth that dramatically changes the value equation. While the program sits in the 40th percentile among New Jersey marketing degrees, that trajectory suggests graduates who stick with their careers see meaningful advancement. The $25,000 debt load is reasonable, and the 0.74 debt-to-earnings ratio—though measured against that low initial salary—becomes far more manageable as earnings nearly double.
The real question is whether your child can weather those first few years. This pattern often reflects graduates starting in entry-level retail, coordinator, or assistant positions before moving into higher-paying marketing roles. It's a different path than Seton Hall or Rutgers graduates take, where median earnings start closer to $50,000. FDU's 96% admission rate signals accessibility, not selectivity, which may explain the varied early outcomes.
If your child needs immediate earning power to manage loans, this program carries risk. But for students who can afford patience—perhaps living at home initially or having family support—the four-year earnings figure becomes competitive with many mid-tier New Jersey programs. The debt is manageable enough that the delayed payoff could work, assuming your child commits to advancing beyond entry-level positions.
Where Fairleigh Dickinson University-Metropolitan Campus Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Fairleigh Dickinson University-Metropolitan Campus graduates compare to all programs nationally
Fairleigh Dickinson University-Metropolitan Campus graduates earn $34k, placing them in the 5th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in New Jersey
Marketing bachelors's programs at peer institutions in New Jersey (18 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Fairleigh Dickinson University-Metropolitan Campus | $33,954 | $64,985 | $25,000 | 0.74 |
| Seton Hall University | $50,200 | $70,858 | $23,250 | 0.46 |
| Rutgers University-Newark | $48,645 | $64,960 | $20,731 | 0.43 |
| Rutgers University-Camden | $48,645 | $64,960 | $20,731 | 0.43 |
| Rutgers University-New Brunswick | $48,645 | $64,960 | $20,731 | 0.43 |
| Rider University | $44,352 | $55,199 | $27,000 | 0.61 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in New Jersey
Compare tuition, earnings, and debt across New Jersey schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Seton Hall University South Orange | $51,370 | $50,200 | $23,250 |
| Rutgers University-Newark Newark | $16,586 | $48,645 | $20,731 |
| Rutgers University-Camden Camden | $17,079 | $48,645 | $20,731 |
| Rutgers University-New Brunswick New Brunswick | $17,239 | $48,645 | $20,731 |
| Rider University Lawrenceville | $38,900 | $44,352 | $27,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Fairleigh Dickinson University-Metropolitan Campus, approximately 22% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 47 graduates with reported earnings and 54 graduates with debt data. Small samples may not be representative.