Marketing at Florida International University
Bachelor's Degree
Analysis
Despite starting below average, FIU's marketing program shows impressive momentum that distinguishes it from typical outcomes. While first-year earnings of $40,839 trail both national and Florida medians, graduates see robust 30% growth by year four, reaching $53,157—competitive with top-tier programs like University of Miami. Among Florida's 33 marketing programs, this ranks at the 40th percentile, meaning it outperforms most in-state alternatives despite the slower start.
The debt picture strongly favors FIU students. At $18,233, graduate debt sits well below both national ($24,267) and state ($21,374) medians, creating a manageable debt-to-earnings ratio of 0.45. This combination of reasonable debt and strong earnings growth means graduates aren't burdened while their careers accelerate. The robust sample size of 100+ graduates makes these patterns reliable, not statistical noise.
For parents weighing options, FIU offers a compelling value play: lower upfront costs with earnings that catch up to—and often exceed—more expensive alternatives within four years. The key trade-off is patience during that first year when earnings lag peers, but the trajectory strongly favors those who stick with it.
Where Florida International University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Florida International University graduates compare to all programs nationally
Florida International University graduates earn $41k, placing them in the 25th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Florida
Marketing bachelors's programs at peer institutions in Florida (33 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Florida International University | $40,839 | $53,157 | $18,233 | 0.45 |
| University of Florida | $56,454 | $67,098 | $15,574 | 0.28 |
| University of Miami | $53,622 | $71,357 | $19,000 | 0.35 |
| Florida Institute of Technology | $52,158 | — | $31,000 | 0.59 |
| Florida Institute of Technology-Online | $52,158 | — | $31,000 | 0.59 |
| Florida State University | $49,808 | $62,764 | $18,250 | 0.37 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Florida
Compare tuition, earnings, and debt across Florida schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Florida Gainesville | $6,381 | $56,454 | $15,574 |
| University of Miami Coral Gables | $59,926 | $53,622 | $19,000 |
| Florida Institute of Technology Melbourne | $44,360 | $52,158 | $31,000 |
| Florida Institute of Technology-Online Melbourne | $12,240 | $52,158 | $31,000 |
| Florida State University Tallahassee | $5,656 | $49,808 | $18,250 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Florida International University, approximately 40% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 389 graduates with reported earnings and 274 graduates with debt data. Small samples may not be representative.