Based on U.S. Department of Education data (October 2025 release). Some figures are estimates based on similar programs β see details below.
Analysis
Jacksonville University's marketing program carries moderate debtβnearly $26,000βfor estimated first-year earnings around $44,000 based on comparable Florida programs. That's a reasonable debt-to-earnings ratio, but the uncertainty here matters: without reported outcomes specific to Jacksonville graduates, parents are essentially betting this program performs at the state median rather than below it.
The four-year earnings figure of $54,389 is reported actual data, offering some reassurance about longer-term trajectory. That number sits respectably above the national median and suggests graduates do find their footing, though it still trails University of Florida's marketing grads by about $2,000 annually. The debt load, while not alarming, runs higher than Florida's typical $21,374 for marketing programsβyou're paying more than average to attend a mid-sized private university rather than a state school.
For parents, the practical question is whether Jacksonville's smaller classes and career support justify both the extra debt and the uncertainty about early outcomes. If your student needs structure and personal attention, this could work. But if you're primarily focused on return on investment, recognize you're making this decision with incomplete information about how Jacksonville's specific graduates performβand paying a premium to do so.
Where Jacksonville University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Jacksonville University | β | $54,389 | β |
| University of Miami | $53,622 | $71,357 | +33% |
| University of Florida | $56,454 | $67,098 | +19% |
| Florida State University | $49,808 | $62,764 | +26% |
| The University of Tampa | $43,825 | $62,545 | +43% |
Compare to Similar Programs in Florida
Marketing bachelors's programs at peer institutions in Florida (33 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $46,180 | $43,773* | $54,389 | $25,996 | β | |
| $6,381 | $56,454* | $67,098 | $15,574 | 0.28 | |
| $59,926 | $53,622* | $71,357 | $19,000 | 0.35 | |
| $44,360 | $52,158* | β | $31,000 | 0.59 | |
| $12,240 | $52,158* | β | $31,000 | 0.59 | |
| $5,656 | $49,808* | $62,764 | $18,250 | 0.37 | |
| National Median | β | $44,728* | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
Explore Related Programs
Marketing in Florida
- University of Florida$56,454
- University of Miami$53,622
- Florida Institute of Technology$52,158
- Florida Institute of Technology-Online$52,158
- Florida State University$49,808
Explore further
- All Programs covering the principles and practices of managing organizations, finances, and markets. Includes accounting, finance, marketing, management, entrepreneurship, and specialized fields like supply chain and real estate. programs nationwide
- All programs at Jacksonville University
- College programs in Florida
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Jacksonville University, approximately 30% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 18 similar programs in FL. Actual outcomes may vary.