Est. Earnings (1yr)
$43,941
Est. from TX median (41 programs)
Est. Median Debt
$23,500
Est. from TX median (11 programs)

Analysis

Based on comparable marketing programs in Texas, McMurry's estimated outcomes cluster right at the state medianβ€”$43,941 in first-year earnings against roughly $23,500 in debt. That 0.53 debt-to-earnings ratio suggests manageable loan payments, with annual debt service likely consuming under 10% of gross income if repaid over standard terms. For a moderately selective private university serving a substantial population of Pell-eligible students, these figures indicate the program produces marketable graduates without burying them in disproportionate debt.

The context matters here. Top Texas programs like TCU ($68,497) and UT Austin ($59,428) demonstrate that marketing credentials can yield significantly higher initial salaries, but those schools draw from different applicant pools and charge different tuition structures. McMurry's estimated outcomes align with what you'd typically see from regional private institutionsβ€”solid entry into the field without the premium earnings commanded by flagship or highly selective programs.

The limitation is that these are estimates drawn from peer schools, not McMurry's actual graduate outcomes. If you're considering this program, push the admissions office for specific employment data: where recent marketing grads landed jobs, which companies recruit on campus, and whether local Abilene employers provide internship pipelines. The estimated numbers suggest reasonable value, but without reported data, you're making an investment based on what similar programs deliver rather than this school's proven track record.

Where McMurry University Stands

Earnings vs. debt across all marketing bachelors's programs nationally

Compare to Similar Programs in Texas

Marketing bachelors's programs at peer institutions in Texas (57 total in state)

Scroll to see more β†’

SchoolIn-State TuitionEarnings (1yr)*Earnings (4yr)Median Debt*Debt/Earnings
McMurry UniversityAbilene$31,372$43,941*β€”$23,500*β€”
Texas Christian UniversityFort Worth$57,220$68,497*$81,394$19,250*0.28
University of Phoenix-TexasDallasβ€”$63,570*$53,053$45,070*0.71
The University of Texas at AustinAustin$11,678$59,428*$74,178$19,625*0.33
Baylor UniversityWaco$54,844$57,162*$59,964$21,775*0.38
Trinity UniversitySan Antonio$51,352$55,928*$60,350$23,500*0.42
National Medianβ€”$44,728*β€”$24,267*0.54
* Estimated from similar programs

Career Paths

Occupations commonly associated with marketing graduates

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

$159,660/yrJobs growth:Bachelor's degree

Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

$159,660/yrJobs growth:Bachelor's degree

Sales Managers

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

$138,060/yrJobs growth:Bachelor's degree

Fundraising Managers

Plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

$132,870/yrJobs growth:Bachelor's degree

Web and Digital Interface Designers

Design digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. May use web framework applications as well as client-side code and processes. May evaluate web design following web and accessibility standards, and may analyze web use metrics and optimize websites for marketability and search engine ranking. May design and test interfaces that facilitate the human-computer interaction and maximize the usability of digital devices, websites, and software with a focus on aesthetics and design. May create graphics used in websites and manage website content and links.

$95,380/yrJobs growth:Bachelor's degree

Video Game Designers

Design core features of video games. Specify innovative game and role-play mechanics, story lines, and character biographies. Create and maintain design documentation. Guide and collaborate with production staff to produce games as designed.

$95,380/yrJobs growth:Bachelor's degree

Business Teachers, Postsecondary

Teach courses in business administration and management, such as accounting, finance, human resources, labor and industrial relations, marketing, and operations research. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

$83,980/yrJobs growth:

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

$76,950/yrJobs growth:Bachelor's degree

Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

$76,950/yrJobs growth:Bachelor's degree

Fundraisers

Organize activities to raise funds or otherwise solicit and gather monetary donations or other gifts for an organization. May design and produce promotional materials. May also raise awareness of the organization's work, goals, and financial needs.

$66,490/yrJobs growth:Bachelor's degree

Survey Researchers

Plan, develop, or conduct surveys. May analyze and interpret the meaning of survey data, determine survey objectives, or suggest or test question wording. Includes social scientists who primarily design questionnaires or supervise survey teams.

$63,380/yrJobs growth:Master's degree
About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At McMurry University, approximately 45% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 41 similar programs in TX. Actual outcomes may vary.