Marketing at Midwestern State University

Midwestern State University's marketing program punches above its weight in Texas, placing graduates in the 60th percentile for earnings statewide—a solid outcome given the school's broad accessibility and 87% admission rate. First-year earnings of $45,018 beat both the national median ($44,728) and Texas median ($43,941), while debt of $28,026 remains remarkably manageable with a 0.62 debt-to-earnings ratio. That's significantly lower debt than most Texas programs (which median at $22,130, though this includes schools with different student profiles).

The challenge here is modest earnings trajectory. By year four, graduates earn $47,212—just 5% growth over the initial salary. While this isn't unusual for marketing roles where many graduates find their niche early and stay there, it does mean this program won't deliver the income boost seen at UT Austin ($59,428) or TCU ($68,497). However, those flagship programs come with steeper price tags and more competitive admissions.

For families prioritizing affordability and reasonable career outcomes, this program works. Your child likely won't struggle with crushing debt, and they'll earn slightly above-average salaries for Texas marketing graduates right out of the gate. Just set realistic expectations: this is a pathway to stable middle-class income, not a springboard to high-earning corporate marketing positions.