Based on U.S. Department of Education data (October 2025 release). Some figures are estimates based on similar programs — see details below.
Analysis
Starting salaries near $40,000 land Nazareth's marketing graduates below both state and national medians—ranking at the 40th percentile among New York programs and just the 21st percentile nationally. For context, marketing majors at Syracuse and Fordham earn $15,000-18,000 more right out of school, while even mid-tier programs like Siena and Pace produce first-year earnings approaching $49,000. When you're investing roughly $26,000 in student debt (based on what similar New York programs typically incur), starting at under $40,000 creates a tighter financial margin than many peer institutions.
The 8% earnings growth to year four is modest—wages climb to only $43,000, which barely keeps pace with the state median for marketing grads. Comparable programs in New York generally see stronger salary progression, suggesting Nazareth's career outcomes lag behind competitors. The debt-to-earnings ratio of 0.65 isn't catastrophic, but it means your graduate will owe more than seven months of their annual salary before taxes, limiting flexibility for major purchases or career changes in those crucial early years.
If your child has options at programs with stronger placement records—particularly those approaching the state median—the better early earnings typically justify similar debt loads. Nazareth's 80% admission rate suggests this might be serving as a safety school for many students, but in marketing, where internships and employer connections drive outcomes, you want to see stronger post-graduation results to offset that borrowing.
Where Nazareth University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Nazareth University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Nazareth University | $39,776 | $42,990 | +8% |
| Manhattan University | $49,398 | $73,714 | +49% |
| Binghamton University | $47,922 | $72,012 | +50% |
| Syracuse University | $57,777 | $68,357 | +18% |
| Pace University | $48,509 | $67,096 | +38% |
Compare to Similar Programs in New York
Marketing bachelors's programs at peer institutions in New York (44 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $40,880 | $39,776 | $42,990 | $26,000* | — | |
| $63,061 | $57,777 | $68,357 | $26,951* | 0.47 | |
| $61,992 | $55,261 | — | $26,933* | 0.49 | |
| $50,850 | $49,398 | $73,714 | $26,000* | 0.53 | |
| $44,405 | $49,312 | $64,500 | $27,000* | 0.55 | |
| $51,424 | $48,509 | $67,096 | $26,000* | 0.54 | |
| National Median | — | $44,728 | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
Explore Related Programs
Marketing in New York
- Syracuse University$57,777
- Fordham University$55,261
- Manhattan University$49,398
- Siena College$49,312
- Pace University$48,509
Explore further
- All Programs covering the principles and practices of managing organizations, finances, and markets. Includes accounting, finance, marketing, management, entrepreneurship, and specialized fields like supply chain and real estate. programs nationwide
- All programs at Nazareth University
- College programs in New York
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Nazareth University, approximately 26% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 16 graduates with reported earnings and 17 graduates with debt data. Small samples may not be representative.