Marketing at Palm Beach Atlantic University
Bachelor's Degree
Analysis
Palm Beach Atlantic's marketing graduates earn nearly $4,000 less than the typical Florida marketing grad and roughly $5,000 below the national median—landing them in the 21st percentile nationally but closer to the middle (40th percentile) among Florida programs. That's a meaningful gap when you consider Florida's top marketing programs produce graduates earning $50,000+, with UF and Miami both breaking $53,000. The roughly $40,000 first-year salary puts this squarely in "entry-level retail or sales coordinator" territory.
The debt load of about $25,000 isn't catastrophic—it's near the national average and represents a 0.63 ratio to first-year earnings. However, when Florida marketing grads typically carry $21,000 in debt, that extra $4,000 matters over a 10-year repayment period. Keep in mind this data comes from a small graduating class (under 30 students), so one exceptionally high or low earner can skew the numbers significantly.
For a private Christian university charging premium tuition, these outcomes don't suggest strong career placement or alumni network advantages in South Florida's competitive marketing landscape. Unless the faith-based environment is non-negotiable, Florida's public universities deliver measurably better earnings outcomes at lower cost—a gap that compounds significantly over a career.
Where Palm Beach Atlantic University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Palm Beach Atlantic University graduates compare to all programs nationally
Palm Beach Atlantic University graduates earn $40k, placing them in the 21th percentile of all marketing bachelors programs nationally.
Compare to Similar Programs in Florida
Marketing bachelors's programs at peer institutions in Florida (33 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Palm Beach Atlantic University | $39,743 | — | $24,861 | 0.63 |
| University of Florida | $56,454 | $67,098 | $15,574 | 0.28 |
| University of Miami | $53,622 | $71,357 | $19,000 | 0.35 |
| Florida Institute of Technology | $52,158 | — | $31,000 | 0.59 |
| Florida Institute of Technology-Online | $52,158 | — | $31,000 | 0.59 |
| Florida State University | $49,808 | $62,764 | $18,250 | 0.37 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Florida
Compare tuition, earnings, and debt across Florida schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Florida Gainesville | $6,381 | $56,454 | $15,574 |
| University of Miami Coral Gables | $59,926 | $53,622 | $19,000 |
| Florida Institute of Technology Melbourne | $44,360 | $52,158 | $31,000 |
| Florida Institute of Technology-Online Melbourne | $12,240 | $52,158 | $31,000 |
| Florida State University Tallahassee | $5,656 | $49,808 | $18,250 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Palm Beach Atlantic University, approximately 25% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 26 graduates with reported earnings and 24 graduates with debt data. Small samples may not be representative.