Marketing at Rasmussen University-Florida

Rasmussen's marketing program shows unusual momentum—graduates start around $41,000 but climb to nearly $59,000 by year four, a 42% jump that significantly outpaces typical marketing career trajectories. That growth trajectory helps explain why first-year earnings sit below Florida's median: students appear to be entering the workforce quickly, often in entry-level positions, then advancing rapidly. Among Florida's 33 marketing programs, this ranks at the 40th percentile—solidly middle-of-the-pack in a competitive state market.

The concern here is debt load. At $37,530, graduates carry nearly $16,000 more than the typical Florida marketing grad and $13,000 above the national median. With over half of students receiving Pell grants, many families are taking on substantial debt relative to that initial $41,000 salary. The debt-to-earnings ratio of 0.91 means nearly a full year's salary goes toward paying off loans—manageable if that earnings growth continues, but tight in those early years.

The value proposition depends on your child's career readiness and financial cushion. Students who can leverage that strong earnings growth pattern and manage through lean early years may find this worthwhile, especially compared to programs where earnings plateau. But families without savings to supplement those first few years should weigh whether the debt burden is sustainable against that starting salary.