Marketing at Saint Leo University
Bachelor's Degree
Analysis
The starting salary of $28,344 for Saint Leo's marketing graduates should immediately raise red flags. This places the program in just the 10th percentile among Florida marketing programs—meaning 90% of comparable programs in the state produce better initial outcomes. For context, the typical Florida marketing graduate earns $43,772 right out of school, which is 54% higher than what Saint Leo grads make.
The 73% earnings jump by year four looks impressive on paper, but it only brings graduates to $49,078—roughly what peers from UF or FSU earn immediately. You're essentially paying for four years of catch-up. The debt load of $24,569 isn't outrageous compared to national figures, but when stacked against that dismal first-year salary, it creates real financial strain. Graduates are starting at less than $30,000 while carrying federal loan payments.
The small sample size here (under 30 graduates) means these numbers could swing significantly year to year, but even accounting for statistical noise, the program's bottom-decile ranking in Florida suggests a consistent pattern. If your child is set on marketing and Saint Leo specifically, understand they're likely trading four years of significantly lower earning potential compared to other Florida options. That's a steep price for any particular campus experience.
Where Saint Leo University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Saint Leo University graduates compare to all programs nationally
Saint Leo University graduates earn $28k, placing them in the 5th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Florida
Marketing bachelors's programs at peer institutions in Florida (33 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Saint Leo University | $28,344 | $49,078 | $24,569 | 0.87 |
| University of Florida | $56,454 | $67,098 | $15,574 | 0.28 |
| University of Miami | $53,622 | $71,357 | $19,000 | 0.35 |
| Florida Institute of Technology | $52,158 | — | $31,000 | 0.59 |
| Florida Institute of Technology-Online | $52,158 | — | $31,000 | 0.59 |
| Florida State University | $49,808 | $62,764 | $18,250 | 0.37 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Florida
Compare tuition, earnings, and debt across Florida schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Florida Gainesville | $6,381 | $56,454 | $15,574 |
| University of Miami Coral Gables | $59,926 | $53,622 | $19,000 |
| Florida Institute of Technology Melbourne | $44,360 | $52,158 | $31,000 |
| Florida Institute of Technology-Online Melbourne | $12,240 | $52,158 | $31,000 |
| Florida State University Tallahassee | $5,656 | $49,808 | $18,250 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Saint Leo University, approximately 37% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 29 graduates with reported earnings and 38 graduates with debt data. Small samples may not be representative.