Analysis
St. John Fisher's marketing program shows steady momentum that becomes more impressive over time. While starting salaries hit the national median at $44,679, graduates see their earnings jump 28% to $57,222 by year four—ultimately matching what Syracuse University grads earn right out of the gate. Among New York's 44 marketing programs, this one ranks in the 60th percentile, comfortably ahead of the state median and closing in on more selective competitors like Pace and Siena.
The debt picture reinforces this value proposition. At $22,701, graduates carry about $2,600 less than the typical New York marketing student and $1,500 less than the national average. That 0.51 debt-to-earnings ratio means borrowers dedicate roughly half their first-year income to repaying loans—manageable given the strong earnings trajectory. Within four years, that debt burden becomes notably lighter as incomes rise.
For parents weighing options, this program offers a practical middle path: competitive outcomes without the sticker price of Syracuse or Fordham, and stronger four-year earnings growth than you'll find at most SUNY alternatives. The moderate sample size suggests reliable data, and the upward earnings curve indicates graduates are building marketable skills that translate into career advancement.
Where St. John Fisher University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How St. John Fisher University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| St. John Fisher University | $44,679 | $57,222 | +28% |
| Manhattan University | $49,398 | $73,714 | +49% |
| Binghamton University | $47,922 | $72,012 | +50% |
| Syracuse University | $57,777 | $68,357 | +18% |
| Pace University | $48,509 | $67,096 | +38% |
Compare to Similar Programs in New York
Marketing bachelors's programs at peer institutions in New York (44 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $39,666 | $44,679 | $57,222 | $22,701 | 0.51 | |
| $63,061 | $57,777 | $68,357 | $26,951 | 0.47 | |
| $61,992 | $55,261 | — | $26,933 | 0.49 | |
| $50,850 | $49,398 | $73,714 | $26,000 | 0.53 | |
| $44,405 | $49,312 | $64,500 | $27,000 | 0.55 | |
| $51,424 | $48,509 | $67,096 | $26,000 | 0.54 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At St. John Fisher University, approximately 28% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 58 graduates with reported earnings and 62 graduates with debt data. Small samples may not be representative.