Based on U.S. Department of Education data (October 2025 release).
Analysis
St. John's marketing graduates face a particularly difficult first year, earning just $33,534βroughly $10,000 below the New York state median and landing in the bottom 5th percentile nationally. That's a tough start when you're carrying $27,000 in debt, though it's worth noting the debt load itself is fairly typical for marketing programs.
The dramatic turnaround by year four deserves attention: earnings jump 84% to $61,548, vaulting past both state and national benchmarks. This suggests St. John's graduates may need time to leverage their degrees, whether through building networks, gaining experience, or transitioning to better roles. Among New York's 44 marketing programs, this eventual outcome places them in the 25th percentileβstill below stronger performers like Syracuse ($57,777) or Fordham ($55,261), but respectable for a school with an 80% admission rate.
The real question is whether your family can weather that first year financially. If your child will be living at home in Queens or has financial support to manage through an entry-level salary period, the eventual earnings trajectory makes this workable. But if they're counting on immediate post-graduation income to service debt or support themselves, the initial $33,534 salary creates real strain. The program ultimately delivers reasonable value for a private New York university, but timing matters significantly.
Where St. John's University-New York Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How St. John's University-New York graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| St. John's University-New York | $33,534 | $61,548 | +84% |
| Manhattan University | $49,398 | $73,714 | +49% |
| Binghamton University | $47,922 | $72,012 | +50% |
| Syracuse University | $57,777 | $68,357 | +18% |
| Pace University | $48,509 | $67,096 | +38% |
Compare to Similar Programs in New York
Marketing bachelors's programs at peer institutions in New York (44 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $50,110 | $33,534 | $61,548 | $27,000 | 0.81 | |
| $63,061 | $57,777 | $68,357 | $26,951 | 0.47 | |
| $61,992 | $55,261 | β | $26,933 | 0.49 | |
| $50,850 | $49,398 | $73,714 | $26,000 | 0.53 | |
| $44,405 | $49,312 | $64,500 | $27,000 | 0.55 | |
| $51,424 | $48,509 | $67,096 | $26,000 | 0.54 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
Explore Related Programs
Marketing in New York
- Syracuse University$57,777
- Fordham University$55,261
- Manhattan University$49,398
- Siena College$49,312
- Pace University$48,509
Explore further
- All Programs covering the principles and practices of managing organizations, finances, and markets. Includes accounting, finance, marketing, management, entrepreneurship, and specialized fields like supply chain and real estate. programs nationwide
- All programs at St. John's University-New York
- College programs in New York
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At St. John's University-New York, approximately 24% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 79 graduates with reported earnings and 127 graduates with debt data. Small samples may not be representative.