Analysis
St. Joseph's marketing graduates start well below both national and state medians at $41,528, landing in just the 29th percentile nationally and 40th in New York. The first year is notably weak compared to top-tier programs in the state—Syracuse and Fordham grads earn roughly 40% more right out of the gate. However, this program shows something worth noting: strong earnings trajectory. The jump to $57,546 by year four represents 39% growth, ultimately pulling ahead of the state median and closing some of the gap with higher-ranked programs.
The debt load of $24,296 is reasonable and roughly in line with both national and state averages for marketing programs, giving this a manageable 0.59 debt-to-earnings ratio. Still, the small sample size (under 30 graduates) means these numbers could shift considerably with more data, so there's inherent uncertainty here. If your child's alternative is a significantly higher-ranked New York program like Manhattan or Siena—where starting salaries are $8,000-10,000 higher—the extra earning power might justify exploring those options, assuming comparable debt levels.
The practical takeaway: this program requires patience. Students who can weather a modest first-year salary and stay in fields where marketing experience compounds will see their investment pay off by year four. But for families prioritizing immediate post-graduation earnings, stronger alternatives exist within New York's market.
Where St. Joseph's University-New York Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How St. Joseph's University-New York graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| St. Joseph's University-New York | $41,528 | $57,546 | +39% |
| Manhattan University | $49,398 | $73,714 | +49% |
| Binghamton University | $47,922 | $72,012 | +50% |
| Syracuse University | $57,777 | $68,357 | +18% |
| Pace University | $48,509 | $67,096 | +38% |
Compare to Similar Programs in New York
Marketing bachelors's programs at peer institutions in New York (44 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $34,535 | $41,528 | $57,546 | $24,296 | 0.59 | |
| $63,061 | $57,777 | $68,357 | $26,951 | 0.47 | |
| $61,992 | $55,261 | — | $26,933 | 0.49 | |
| $50,850 | $49,398 | $73,714 | $26,000 | 0.53 | |
| $44,405 | $49,312 | $64,500 | $27,000 | 0.55 | |
| $51,424 | $48,509 | $67,096 | $26,000 | 0.54 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At St. Joseph's University-New York, approximately 34% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 24 graduates with reported earnings and 23 graduates with debt data. Small samples may not be representative.