Marketing at State University of New York at New Paltz
Bachelor's Degree
Analysis
SUNY New Paltz marketing graduates start slowly but experience something unusual: their earnings jump 52% by year four, reaching $57,478—substantially higher than the state median of $42,381. That puts recent graduates ahead of most New York marketing programs, though first-year earnings of $37,946 trail both state and national averages by roughly $5,000. Among New York's 44 marketing programs, this ranks at the 40th percentile initially but the trajectory tells a different story than that single snapshot suggests.
The $20,500 debt load works in students' favor here, coming in about $5,000 below typical marketing program debt both statewide and nationally. Even with the slower start, the debt-to-earnings ratio of 0.54 means graduates owe roughly half their first-year salary—manageable territory that improves significantly as those mid-career earnings kick in. The relatively low debt for a New York institution offsets much of the concern about lagging initial salaries.
This program rewards patience. If your child needs immediate high earnings after graduation, the private universities like Syracuse or Fordham deliver stronger year-one outcomes. But for families prioritizing reasonable debt and willing to take a longer view, SUNY New Paltz offers a compelling trade-off: graduate with less financial burden and catch up within a few years as earnings accelerate past what many pricier programs deliver.
Where State University of New York at New Paltz Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How State University of New York at New Paltz graduates compare to all programs nationally
State University of New York at New Paltz graduates earn $38k, placing them in the 15th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in New York
Marketing bachelors's programs at peer institutions in New York (44 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| State University of New York at New Paltz | $37,946 | $57,478 | $20,500 | 0.54 |
| Syracuse University | $57,777 | $68,357 | $26,951 | 0.47 |
| Fordham University | $55,261 | — | $26,933 | 0.49 |
| Manhattan University | $49,398 | $73,714 | $26,000 | 0.53 |
| Siena College | $49,312 | $64,500 | $27,000 | 0.55 |
| Pace University | $48,509 | $67,096 | $26,000 | 0.54 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in New York
Compare tuition, earnings, and debt across New York schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Syracuse University Syracuse | $63,061 | $57,777 | $26,951 |
| Fordham University Bronx | $61,992 | $55,261 | $26,933 |
| Manhattan University Riverdale | $50,850 | $49,398 | $26,000 |
| Siena College Loudonville | $44,405 | $49,312 | $27,000 |
| Pace University New York | $51,424 | $48,509 | $26,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At State University of New York at New Paltz, approximately 33% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 56 graduates with reported earnings and 56 graduates with debt data. Small samples may not be representative.