Marketing at State University of New York at Plattsburgh
Bachelor's Degree
Analysis
SUNY Plattsburgh's marketing program sits comfortably in the middle of the pack nationally but performs better than average within New York—a meaningful distinction given that most students attend in-state schools. At the 60th percentile among New York programs, graduates here are earning $6,000 more annually than the state median for marketing majors, while taking on $3,000 less debt. That's the kind of practical advantage that matters when you're comparing SUNY tuition rates against private alternatives.
The $22,200 in median debt is reasonable for a SUNY bachelor's degree, creating a manageable debt-to-earnings ratio of 0.5. Graduates start at $44,607 and see steady growth to $48,402 by year four—not spectacular, but reliably upward. Yes, programs like Syracuse and Fordham command higher salaries, but they also come with significantly steeper price tags that can erode that initial earnings advantage.
For families prioritizing affordability and solid placement within New York's job market, this program delivers what a regional SUNY should: access to marketing careers without excessive debt. The earnings won't impress compared to elite business schools, but the financial foundation is sound enough to build a career from—particularly if your child plans to stay in New York after graduation.
Where State University of New York at Plattsburgh Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How State University of New York at Plattsburgh graduates compare to all programs nationally
State University of New York at Plattsburgh graduates earn $45k, placing them in the 49th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in New York
Marketing bachelors's programs at peer institutions in New York (44 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| State University of New York at Plattsburgh | $44,607 | $48,402 | $22,200 | 0.50 |
| Syracuse University | $57,777 | $68,357 | $26,951 | 0.47 |
| Fordham University | $55,261 | — | $26,933 | 0.49 |
| Manhattan University | $49,398 | $73,714 | $26,000 | 0.53 |
| Siena College | $49,312 | $64,500 | $27,000 | 0.55 |
| Pace University | $48,509 | $67,096 | $26,000 | 0.54 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in New York
Compare tuition, earnings, and debt across New York schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Syracuse University Syracuse | $63,061 | $57,777 | $26,951 |
| Fordham University Bronx | $61,992 | $55,261 | $26,933 |
| Manhattan University Riverdale | $50,850 | $49,398 | $26,000 |
| Siena College Loudonville | $44,405 | $49,312 | $27,000 |
| Pace University New York | $51,424 | $48,509 | $26,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At State University of New York at Plattsburgh, approximately 39% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 50 graduates with reported earnings and 53 graduates with debt data. Small samples may not be representative.