Analysis
SUNY Brockport's marketing program delivers middle-of-the-road results that underscore the importance of keeping costs down. At just under $21,000 in debt—about $4,000 less than the typical New York marketing graduate—students get a manageable financial starting point. The tradeoff shows up in earnings: first-year graduates make $42,295, landing near the 40th percentile statewide. That means six out of ten New York marketing programs produce higher initial salaries, but you're also paying significantly less to get there.
The debt-to-earnings ratio of 0.50 is solid, meaning graduates owe roughly half their first year's salary. Compare that to programs like Syracuse ($58K earnings but likely higher debt) and consider whether the $15,000 salary premium justifies the additional cost. Brockport students see reasonable 11% earnings growth by year four, reaching $46,862—not spectacular, but steady. For a family seeking an affordable state school option, this represents predictable value rather than exceptional outcomes.
The calculation here is straightforward: if your child can attend for close to the median debt figure (or less through aid), they'll graduate with a marketable degree and breathing room in their budget. If costs creep substantially higher, the modest earnings may stretch thinner than at peer SUNY schools with stronger regional recruiting networks.
Where SUNY Brockport Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How SUNY Brockport graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| SUNY Brockport | $42,295 | $46,862 | +11% |
| Manhattan University | $49,398 | $73,714 | +49% |
| Binghamton University | $47,922 | $72,012 | +50% |
| Syracuse University | $57,777 | $68,357 | +18% |
| Pace University | $48,509 | $67,096 | +38% |
Compare to Similar Programs in New York
Marketing bachelors's programs at peer institutions in New York (44 total in state)
Scroll to see more →
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $8,678 | $42,295 | $46,862 | $20,937 | 0.50 | |
| $63,061 | $57,777 | $68,357 | $26,951 | 0.47 | |
| $61,992 | $55,261 | — | $26,933 | 0.49 | |
| $50,850 | $49,398 | $73,714 | $26,000 | 0.53 | |
| $44,405 | $49,312 | $64,500 | $27,000 | 0.55 | |
| $51,424 | $48,509 | $67,096 | $26,000 | 0.54 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At SUNY Brockport, approximately 39% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 62 graduates with reported earnings and 62 graduates with debt data. Small samples may not be representative.