Analysis
University of Tampa marketing graduates start slightly below the national average but experience something relatively rare: strong earnings growth that transforms the initial value proposition. While that $43,825 first-year salary sits at the 44th percentile nationally, four years later these graduates are earning $62,545βa 43% jump that significantly outpaces typical marketing career trajectories.
The Florida context adds an important dimension here. Among the state's 33 marketing programs, Tampa ranks in the 60th percentile for earnings despite competing against powerhouses like UF ($56,454) and Miami ($53,622). More concerning is the debt picture: at $26,000, graduates carry about $4,600 more than the Florida median, though the debt-to-earnings ratio of 0.59 remains manageable given the earnings trajectory. Still, this means Tampa marketing students are borrowing at higher rates than peers at comparable state schools.
For families weighing this investment, the key question is whether you're comfortable with a slower start in exchange for solid mid-career growth. The robust sample size (100+ graduates) gives confidence these patterns are real, not statistical noise. Tampa delivers respectable outcomes for Florida marketing students, but you're paying a premium in debt compared to state alternativesβmoney that could take 1-2 extra years to justify given the initial earnings gap.
Where The University of Tampa Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How The University of Tampa graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| The University of Tampa | $43,825 | $62,545 | +43% |
| University of Miami | $53,622 | $71,357 | +33% |
| University of Florida | $56,454 | $67,098 | +19% |
| Florida State University | $49,808 | $62,764 | +26% |
| Rasmussen University-Florida | $41,377 | $58,760 | +42% |
Compare to Similar Programs in Florida
Marketing bachelors's programs at peer institutions in Florida (33 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $33,424 | $43,825 | $62,545 | $26,000 | 0.59 | |
| $6,381 | $56,454 | $67,098 | $15,574 | 0.28 | |
| $59,926 | $53,622 | $71,357 | $19,000 | 0.35 | |
| $44,360 | $52,158 | β | $31,000 | 0.59 | |
| $12,240 | $52,158 | β | $31,000 | 0.59 | |
| $5,656 | $49,808 | $62,764 | $18,250 | 0.37 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At The University of Tampa, approximately 16% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 107 graduates with reported earnings and 125 graduates with debt data. Small samples may not be representative.