Marketing at The University of Tampa
Bachelor's Degree
Analysis
University of Tampa marketing graduates start slightly below the national average but experience something relatively rare: strong earnings growth that transforms the initial value proposition. While that $43,825 first-year salary sits at the 44th percentile nationally, four years later these graduates are earning $62,545—a 43% jump that significantly outpaces typical marketing career trajectories.
The Florida context adds an important dimension here. Among the state's 33 marketing programs, Tampa ranks in the 60th percentile for earnings despite competing against powerhouses like UF ($56,454) and Miami ($53,622). More concerning is the debt picture: at $26,000, graduates carry about $4,600 more than the Florida median, though the debt-to-earnings ratio of 0.59 remains manageable given the earnings trajectory. Still, this means Tampa marketing students are borrowing at higher rates than peers at comparable state schools.
For families weighing this investment, the key question is whether you're comfortable with a slower start in exchange for solid mid-career growth. The robust sample size (100+ graduates) gives confidence these patterns are real, not statistical noise. Tampa delivers respectable outcomes for Florida marketing students, but you're paying a premium in debt compared to state alternatives—money that could take 1-2 extra years to justify given the initial earnings gap.
Where The University of Tampa Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How The University of Tampa graduates compare to all programs nationally
The University of Tampa graduates earn $44k, placing them in the 44th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Florida
Marketing bachelors's programs at peer institutions in Florida (33 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| The University of Tampa | $43,825 | $62,545 | $26,000 | 0.59 |
| University of Florida | $56,454 | $67,098 | $15,574 | 0.28 |
| University of Miami | $53,622 | $71,357 | $19,000 | 0.35 |
| Florida Institute of Technology | $52,158 | — | $31,000 | 0.59 |
| Florida Institute of Technology-Online | $52,158 | — | $31,000 | 0.59 |
| Florida State University | $49,808 | $62,764 | $18,250 | 0.37 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Florida
Compare tuition, earnings, and debt across Florida schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Florida Gainesville | $6,381 | $56,454 | $15,574 |
| University of Miami Coral Gables | $59,926 | $53,622 | $19,000 |
| Florida Institute of Technology Melbourne | $44,360 | $52,158 | $31,000 |
| Florida Institute of Technology-Online Melbourne | $12,240 | $52,158 | $31,000 |
| Florida State University Tallahassee | $5,656 | $49,808 | $18,250 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At The University of Tampa, approximately 16% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 107 graduates with reported earnings and 125 graduates with debt data. Small samples may not be representative.