Marketing at The University of Texas at San Antonio

UTSA's marketing program starts slower than most but delivers where it matters: four years out, graduates earn $50,867—ahead of the state median and approaching the national 75th percentile. The initial $36,862 puts these graduates in the bottom quarter nationally, but the 38% earnings growth tells a different story than the first-year numbers suggest. At a quarter of the cost of UT Austin or the state's private schools, this becomes a calculation about patience and debt load.

The $22,500 median debt sits right at the Texas average and well below national benchmarks, yielding a manageable 0.61 debt-to-earnings ratio even in that softer first year. For a school serving 42% Pell-eligible students with an 88% admission rate, these outcomes represent solid accessibility without the debt trap that often accompanies it. The robust sample size—over 100 graduates tracked—makes these figures reliable.

The tradeoff is clear: UTSA marketing graduates sacrifice early earning potential compared to peers at UT Austin (who start at $59,428) but emerge with half the typical debt and strong mid-career momentum. If your student can weather a modest first year or two financially—perhaps living at home or working while studying—the program's trajectory and cost structure make it a defensible choice over more expensive Texas options.