Median Earnings (1yr)
$38,886
18th percentile (40th in TN)
Median Debt
$23,250
4% below national median
Debt-to-Earnings
0.60
Manageable
Sample Size
19
Limited data

Analysis

Union University's marketing graduates start at $38,886—about $2,000 below Tennessee's median and nearly $6,000 under the national average. While that 40th percentile ranking in Tennessee might seem middle-of-the-road, it means this program trails nearly every major state competitor, including public universities like Tennessee-Knoxville ($46,896) and even Middle Tennessee State ($43,612). The 18th percentile national ranking is more alarming, placing Union's outcomes in the bottom fifth of all marketing programs nationwide.

The $23,250 debt load is actually slightly below both state and national medians, creating a manageable 0.60 debt-to-earnings ratio that graduates can typically handle. That's the program's saving grace—you're not being asked to take on excessive debt for these outcomes. However, with fewer than 30 graduates in the data, these numbers could shift significantly year to year, making this snapshot less reliable than programs with larger cohorts.

For families considering Union at $23,000 in debt, you're paying nearly what you'd pay at UT-Knoxville or Memphis, but getting $5,000-8,000 less in starting earning power. Unless Union's smaller class sizes or Christian environment provide specific value your child needs, those larger Tennessee programs offer substantially better marketing career launches for similar or even lower debt.

Where Union University Stands

Earnings vs. debt across all marketing bachelors's programs nationally

Union UniversityOther marketing programs

Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.

Earnings Distribution

How Union University graduates compare to all programs nationally

Union University graduates earn $39k, placing them in the 18th percentile of all marketing bachelors programs nationally.

Compare to Similar Programs in Tennessee

Marketing bachelors's programs at peer institutions in Tennessee (23 total in state)

SchoolEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Union University$38,886$23,2500.60
Belmont University$46,968$48,037
The University of Tennessee-Knoxville$46,896$55,676$19,5000.42
University of Memphis$43,986$48,886$21,9040.50
Middle Tennessee State University$43,612$54,938$20,7080.47
Lipscomb University$41,660$24,6250.59
National Median$44,728$24,2670.54

Other Marketing Programs in Tennessee

Compare tuition, earnings, and debt across Tennessee schools

SchoolIn-State TuitionEarnings (1yr)Debt
Belmont University
Nashville
$41,320$46,968
The University of Tennessee-Knoxville
Knoxville
$13,484$46,896$19,500
University of Memphis
Memphis
$10,344$43,986$21,904
Middle Tennessee State University
Murfreesboro
$9,506$43,612$20,708
Lipscomb University
Nashville
$38,824$41,660$24,625

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Union University, approximately 25% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 19 graduates with reported earnings and 19 graduates with debt data. Small samples may not be representative.