Analysis
Union University's marketing graduates start at $38,886βabout $2,000 below Tennessee's median and nearly $6,000 under the national average. While that 40th percentile ranking in Tennessee might seem middle-of-the-road, it means this program trails nearly every major state competitor, including public universities like Tennessee-Knoxville ($46,896) and even Middle Tennessee State ($43,612). The 18th percentile national ranking is more alarming, placing Union's outcomes in the bottom fifth of all marketing programs nationwide.
The $23,250 debt load is actually slightly below both state and national medians, creating a manageable 0.60 debt-to-earnings ratio that graduates can typically handle. That's the program's saving graceβyou're not being asked to take on excessive debt for these outcomes. However, with fewer than 30 graduates in the data, these numbers could shift significantly year to year, making this snapshot less reliable than programs with larger cohorts.
For families considering Union at $23,000 in debt, you're paying nearly what you'd pay at UT-Knoxville or Memphis, but getting $5,000-8,000 less in starting earning power. Unless Union's smaller class sizes or Christian environment provide specific value your child needs, those larger Tennessee programs offer substantially better marketing career launches for similar or even lower debt.
Where Union University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Union University graduates compare to all programs nationally
Compare to Similar Programs in Tennessee
Marketing bachelors's programs at peer institutions in Tennessee (23 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $38,450 | $38,886 | β | $23,250 | 0.60 | |
| $41,320 | $46,968 | $48,037 | β | β | |
| $13,484 | $46,896 | $55,676 | $19,500 | 0.42 | |
| $10,344 | $43,986 | $48,886 | $21,904 | 0.50 | |
| $9,506 | $43,612 | $54,938 | $20,708 | 0.47 | |
| $38,824 | $41,660 | β | $24,625 | 0.59 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Union University, approximately 25% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 19 graduates with reported earnings and 19 graduates with debt data. Small samples may not be representative.