Median Earnings (1yr)
$40,933
26th percentile (40th in TX)
Median Debt
$27,000
11% above national median
Debt-to-Earnings
0.66
Manageable
Sample Size
31
Adequate data

Analysis

University of Mary Hardin-Baylor's marketing program starts slow but accelerates quickly—graduates earn $40,933 initially, below both state and national medians, but jump to $56,965 by year four. That 39% earnings growth represents one of the stronger trajectories in Texas marketing programs, though you're still looking at performance around the state's 40th percentile. The debt load of $27,000 is notably higher than the Texas median of $22,130, creating a 0.66 debt-to-earnings ratio in year one that improves considerably as salaries climb.

The practical tradeoff here is clear: your child will likely need patience through those first few years while peers at UT Austin or TCU (earning $59K and $68K respectively) pull ahead immediately. However, the low national debt percentile—just 5th—means UMHB keeps borrowing relatively reasonable compared to marketing programs nationwide. For families prioritizing a private Christian university experience at an accessible price point (95% admission rate, 37% Pell recipients), this delivers workable outcomes without crushing debt.

The program works if your child can weather modest starting salaries and has reason to value UMHB's specific environment. If maximizing early earnings matters more, Texas offers stronger alternatives at similar or lower debt levels.

Where University of Mary Hardin-Baylor Stands

Earnings vs. debt across all marketing bachelors's programs nationally

University of Mary Hardin-BaylorOther marketing programs

Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.

Earnings Distribution

How University of Mary Hardin-Baylor graduates compare to all programs nationally

University of Mary Hardin-Baylor graduates earn $41k, placing them in the 26th percentile of all marketing bachelors programs nationally.

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.

Compare to Similar Programs in Texas

Marketing bachelors's programs at peer institutions in Texas (57 total in state)

SchoolEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of Mary Hardin-Baylor$40,933$56,965$27,0000.66
Texas Christian University$68,497$81,394$19,2500.28
University of Phoenix-Texas$63,570$53,053$45,0700.71
The University of Texas at Austin$59,428$74,178$19,6250.33
Baylor University$57,162$59,964$21,7750.38
Trinity University$55,928$60,350$23,5000.42
National Median$44,728—$24,2670.54

Other Marketing Programs in Texas

Compare tuition, earnings, and debt across Texas schools

SchoolIn-State TuitionEarnings (1yr)Debt
Texas Christian University
Fort Worth
$57,220$68,497$19,250
University of Phoenix-Texas
Dallas
—$63,570$45,070
The University of Texas at Austin
Austin
$11,678$59,428$19,625
Baylor University
Waco
$54,844$57,162$21,775
Trinity University
San Antonio
$51,352$55,928$23,500

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Mary Hardin-Baylor, approximately 37% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 31 graduates with reported earnings and 33 graduates with debt data. Small samples may not be representative.