Median Earnings (1yr)
$43,720
44th percentile (40th in FL)
Median Debt
$18,684
23% below national median
Debt-to-Earnings
0.43
Manageable
Sample Size
126
Adequate data

Analysis

University of North Florida marketing graduates start near the bottom half of Florida programs but see solid momentum—earnings jump 28% by year four, reaching $55,793. That growth trajectory outpaces what you'll find at many peer schools, suggesting UNF alumni gain traction in the job market once they establish themselves. Still, even with that climb, they trail flagship programs like University of Florida ($56,454 starting) and Florida State ($49,808 starting) throughout their early careers.

The real advantage here is debt: $18,684 is remarkably low, sitting well below both the state median ($21,374) and the national benchmark ($24,267) for marketing programs. With a debt-to-earnings ratio of 0.43, graduates typically owe less than half their first-year salary—manageable by any standard. For a family watching college costs, this matters more than the moderate starting salary might suggest.

The tradeoff is straightforward: you're not getting top-tier Florida earnings out of the gate, but you're also not gambling with heavy debt loads. If your child plans to stay in Jacksonville's growing business market and values financial flexibility early in their career, this program delivers reasonable value. For families targeting the highest-earning marketing roles, UF or Miami might justify their premium despite higher costs.

Where University of North Florida Stands

Earnings vs. debt across all marketing bachelors's programs nationally

University of North FloridaOther marketing programs

Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.

Earnings Distribution

How University of North Florida graduates compare to all programs nationally

University of North Florida graduates earn $44k, placing them in the 44th percentile of all marketing bachelors programs nationally.

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.

Compare to Similar Programs in Florida

Marketing bachelors's programs at peer institutions in Florida (33 total in state)

SchoolEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
University of North Florida$43,720$55,793$18,6840.43
University of Florida$56,454$67,098$15,5740.28
University of Miami$53,622$71,357$19,0000.35
Florida Institute of Technology$52,158—$31,0000.59
Florida Institute of Technology-Online$52,158—$31,0000.59
Florida State University$49,808$62,764$18,2500.37
National Median$44,728—$24,2670.54

Other Marketing Programs in Florida

Compare tuition, earnings, and debt across Florida schools

SchoolIn-State TuitionEarnings (1yr)Debt
University of Florida
Gainesville
$6,381$56,454$15,574
University of Miami
Coral Gables
$59,926$53,622$19,000
Florida Institute of Technology
Melbourne
$44,360$52,158$31,000
Florida Institute of Technology-Online
Melbourne
$12,240$52,158$31,000
Florida State University
Tallahassee
$5,656$49,808$18,250

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At University of North Florida, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 126 graduates with reported earnings and 95 graduates with debt data. Small samples may not be representative.