Analysis
University of North Florida marketing graduates start near the bottom half of Florida programs but see solid momentum—earnings jump 28% by year four, reaching $55,793. That growth trajectory outpaces what you'll find at many peer schools, suggesting UNF alumni gain traction in the job market once they establish themselves. Still, even with that climb, they trail flagship programs like University of Florida ($56,454 starting) and Florida State ($49,808 starting) throughout their early careers.
The real advantage here is debt: $18,684 is remarkably low, sitting well below both the state median ($21,374) and the national benchmark ($24,267) for marketing programs. With a debt-to-earnings ratio of 0.43, graduates typically owe less than half their first-year salary—manageable by any standard. For a family watching college costs, this matters more than the moderate starting salary might suggest.
The tradeoff is straightforward: you're not getting top-tier Florida earnings out of the gate, but you're also not gambling with heavy debt loads. If your child plans to stay in Jacksonville's growing business market and values financial flexibility early in their career, this program delivers reasonable value. For families targeting the highest-earning marketing roles, UF or Miami might justify their premium despite higher costs.
Where University of North Florida Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How University of North Florida graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| University of North Florida | $43,720 | $55,793 | +28% |
| University of Miami | $53,622 | $71,357 | +33% |
| University of Florida | $56,454 | $67,098 | +19% |
| Florida State University | $49,808 | $62,764 | +26% |
| The University of Tampa | $43,825 | $62,545 | +43% |
Compare to Similar Programs in Florida
Marketing bachelors's programs at peer institutions in Florida (33 total in state)
Scroll to see more →
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $6,389 | $43,720 | $55,793 | $18,684 | 0.43 | |
| $6,381 | $56,454 | $67,098 | $15,574 | 0.28 | |
| $59,926 | $53,622 | $71,357 | $19,000 | 0.35 | |
| $44,360 | $52,158 | — | $31,000 | 0.59 | |
| $12,240 | $52,158 | — | $31,000 | 0.59 | |
| $5,656 | $49,808 | $62,764 | $18,250 | 0.37 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of North Florida, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 126 graduates with reported earnings and 95 graduates with debt data. Small samples may not be representative.