Marketing at University of West Florida

The first thing to know: this program's sample size is very small, which means a few outlier graduates could heavily skew these numbers. That said, the data suggests UWF's marketing graduates start their careers well below expectations, earning roughly $36,800 in their first year—about $7,000 less than Florida's median for marketing majors and $8,000 below the national benchmark. Among Florida's 33 marketing programs, this ranks in just the 25th percentile. The one bright spot? Debt is relatively manageable at $16,647, which is about $5,000 less than Florida's median.

The 29% earnings growth to $47,485 by year four is solid and helps close the gap somewhat, but graduates still trail peers from UF ($56,454) and FSU ($49,808) by significant margins. For a family weighing this program, the calculation depends largely on net cost: if scholarships or in-state tuition bring the price down substantially, the moderate debt burden keeps this workable. But at full cost, you're paying for outcomes that consistently underperform both state and national standards. The small sample size means next year's data could tell a different story entirely—these 30 graduates may not represent the typical experience—but based on what's available, this program appears to be positioning students behind their peers from the start.