Marketing at Westminster University

Westminster's marketing program sits in an uncomfortable middle ground for Utah families. While graduates earn above the national median—landing in the 66th percentile nationally—they're falling short of what most Utah marketing programs deliver. At $48,069 in year-one earnings, Westminster trails the state median by nearly $6,000, placing it in just the 40th percentile among Utah programs. Even four years out, at $62,620, graduates haven't caught up to what peers at UVU or Weber State earn right after graduation.

The debt picture offers a silver lining: $19,500 is manageable and below Utah's typical marketing debt. That keeps the debt-to-earnings ratio at 0.41—reasonable by any standard. The 30% earnings growth from year one to year four suggests graduates do find their footing. However, keep in mind these figures come from a small sample of fewer than 30 graduates, so individual outcomes could vary significantly.

For a Utah family, this creates a dilemma. You're paying for a private education but getting mid-tier earnings outcomes in a state where several public universities deliver stronger returns. Unless Westminster offers unique advantages—perhaps location in Salt Lake City, specific industry connections, or a better fit for your student—programs at BYU, U of U, or even the state schools would likely provide better value. The debt is manageable enough that this isn't a risky choice, just potentially not the optimal one.